Integrations
Every integration you need for offline conversion tracking
Capture leads from any form, let your CRM qualify them automatically, and push real conversions to your ad platforms.
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Conversion destinations
Send qualified conversions to your ad platforms.
Updating & CRM
Auto-qualify leads as they progress in the system you already run.
Lead sources
Connect once via WordPress, GTM or the API.
Form integrations
Every form builder we capture — pick yours, we track it automatically.
What Is Offline Conversion Tracking?
Offline conversion tracking (OCT) is the process of sending real sales outcomes — qualified leads, closed deals, revenue — back to advertising platforms like Google Ads, Meta Ads, and Google Analytics 4. Most businesses optimize ads based on form submissions, but a form fill does not mean a sale. OCT bridges this gap by feeding actual business results into ad platform algorithms. When Google Ads knows which clicks led to real customers, Smart Bidding targets similar high-value prospects. When Meta receives offline conversion events via the Conversions API, its delivery optimization finds audiences that resemble your actual buyers. LeadTrackr automates this entire process: it captures form submissions with full attribution data, lets you qualify leads in a dashboard, and pushes conversion events to your connected ad platforms automatically.
Read the complete guide to offline conversion tracking, or jump straight to Google Ads or Meta Ads offline conversion tracking.
Popular connections
CRM + destination, working together
Your CRM qualifies the lead; LeadTrackr pushes that conversion to the ad platform.
FAQ
Frequently asked questions
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Start tracking real conversions today
Connect your tools in minutes — no developer needed.
5-min setup · cancel anytime