Offline conversion tracking
TeamLeader + Google Ads Integration
LeadTrackr sends TeamLeader deals to Google Ads as offline conversions through Enhanced Conversions for Leads, matching each Won deal back to its GCLID so Smart Bidding optimizes toward revenue instead of form fills.
5-min setup · cancel anytime
How the pieces fit
From a TeamLeader deal to a Google Ads conversion
TeamLeader qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Kitchen — Search | €4,800 | 142 | 38 | €38.4k |
| Bathroom — Search | €3,100 | 98 | 21 | €19.2k |
| Brand — Search | €1,200 | 210 | 12 | €9.1k |
| Display — Remarketing | €2,400 | 320 | 4 | €2.8k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Google Ads via Enhanced Conversions for Leads (Offline Conversion Import).
TeamLeader + Google Ads
How TeamLeader deals become Google Ads conversions
In plain English: when a TeamLeader deal is marked Won, LeadTrackr tells Google Ads which click earned it — so Smart Bidding optimizes toward deals you close, not forms you collect.
How it works in one picture
The full story
LeadTrackr sends TeamLeader deal outcomes to Google Ads as offline conversions through Enhanced Conversions for Leads, delivered via the Google Ads Data Manager API. It captures the GCLID on the original form submission and stores it against the TeamLeader deal, so when the deal advances to a qualifying phase or is marked Won, the conversion is attributed back to the exact ad click — even weeks later, even after the cookie is gone.
Because LeadTrackr can send the TeamLeader deal value as the conversion value, Smart Bidding stops chasing raw form volume. Target CPA learns which clicks become real pipeline, and Target ROAS steers budget toward the keywords and audiences that produce your larger won deals.
What LeadTrackr reads
Map an early qualifying phase to your Qualified Lead conversion action in Google Ads.
The Won status fires your Converted Lead conversion, carrying the deal value for value-based bidding.
How it works, step by step
You might be wondering
Q.How do you send TeamLeader deals to Google Ads?
LeadTrackr reads the TeamLeader deal phase and won/lost status, then uploads the matching outcome to Google Ads via Enhanced Conversions for Leads through the Google Ads Data Manager API. It ties the GCLID captured at form submission to the deal, so when the deal is marked Won the conversion is attributed to the exact click and Smart Bidding (Target CPA / Target ROAS) optimizes toward the deal value you actually win.
The connection at a glance
How TeamLeader + Google Ads works
Why connect them
What TeamLeader + Google Ads unlocks
Bid on real deals, not form fills
LeadTrackr passes a TeamLeader deal that reaches a qualifying phase to Google Ads as a conversion, so Smart Bidding stops chasing raw form volume and starts steering budget toward clicks that turn into genuine pipeline.
Value-based bidding from deal value
When a TeamLeader deal is marked Won, LeadTrackr can send its deal value as the conversion value. That powers Target ROAS in Google Ads, letting the algorithm prioritize the keywords and audiences that produce larger won deals, not just more of them.
GCLID matched to the TeamLeader deal
Every form submission stores its GCLID against the TeamLeader deal. LeadTrackr ties each later phase change or Won outcome back to that click, so Google Ads attributes the conversion to the precise campaign, ad group, and keyword that earned it.
Phase-based conversions, automated
Map a TeamLeader deal phase or the Won status to a Google Ads conversion action once, and LeadTrackr pushes it for every deal that reaches it. No manual offline uploads, no spreadsheets, no re-tagging when your pipeline changes.
Agencies feeding TeamLeader won-deal data into Google Ads consistently report lower cost per acquisition once Smart Bidding optimizes on Won deals instead of form fills.
How it works
Set up once, runs automatically
TeamLeader deal reaches a mapped phase
A deal advances to a qualifying phase or is marked Won inside a TeamLeader pipeline. These are the phase and won/lost moments you selected as conversions during setup.
LeadTrackr fires the conversion event
LeadTrackr detects the TeamLeader phase change, retrieves the GCLID stored against the deal, and builds the matching "Qualified Lead" or "Converted Lead" event with the deal value as its value.
Event pushed to Google Ads
LeadTrackr uploads the conversion to Google Ads through Enhanced Conversions for Leads, attributed to the original click date. Smart Bidding ingests it and adjusts Target CPA / Target ROAS bids accordingly.
FAQ
TeamLeader + Google Ads questions
More ways to use TeamLeader
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5-min setup · cancel anytime