Updating & CRM

Turn Odoo deals into offline conversions

LeadTrackr connects Odoo to your ad platforms by reading the CRM pipeline stage and won/lost status. When an opportunity advances to Qualified or is marked Won, LeadTrackr pushes that outcome back to Google Ads, Meta, and GA4 so your campaigns optimize on real pipeline, not raw form fills.

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odoo.com

Odoo · Pipeline

New2

EdEmma

—

DVDaan

—

Qualified1

NHNoor

€3.8k

Proposal1

MSMees

€5.1k

Won2

SvSophie

€4.2k

LBLiam

€2.5k

Every status → pushed automatically

What it does

What Is the Odoo Integration?

In plain English: Odoo already knows which opportunities turn into Won deals. LeadTrackr passes that signal back to Google, Meta and GA4 — so your ads chase real buyers, not just form-fillers.

How it works in one picture

Ad click

Someone clicks your ad

Form fill

They fill in your form

Customer

Opportunity Won in Odoo

LeadTrackr

Matches the sale to the click

Smarter ads

Your ad platforms find more buyers

The full story

The Odoo integration lets LeadTrackr read sales outcomes from the Odoo CRM module and send them back to your ad platforms as offline conversions. Odoo qualifies every opportunity through one native signal your sales team updates daily — its position in the CRM pipeline, from New to Qualified and Proposition before it lands on Won or is archived as Lost with a documented reason — so the data you need is already sitting in your pipeline.

Because Odoo is one integrated suite, the same opportunity flows straight into the Sales and Invoicing modules, so a Won stage and a confirmed sales order describe the moment money is committed. LeadTrackr matches each Odoo lead back to its original ad click, then forwards the stage change or won status — carrying the opportunity's expected revenue as the value — to Google Ads, Meta and GA4 automatically.

What LeadTrackr reads

CRM pipeline stage

Where an opportunity sits in the Kanban — New, Qualified, Proposition — as it moves toward a deal.

Won/Lost status

Whether the opportunity was marked Won or archived as Lost — plus its expected revenue.

How it works, step by step

Ad click captured

GCLID & fbclid stored on the form submission

Opportunity Won in Odoo

Pipeline stage or won/lost status changes

Conversion pushed

Sent to Google Ads, Meta & GA4 automatically

You might be wondering

Q.How does LeadTrackr send Odoo opportunities to my ad platforms?

LeadTrackr reads the Odoo CRM pipeline stage and won/lost status, then uploads the matching outcome to each platform through its official API — Enhanced Conversions for Leads for Google Ads, the Conversions API for Meta, and the Measurement Protocol for GA4. Each conversion is attributed back to the original GCLID or fbclid stored on the Odoo lead, and carries the opportunity's expected revenue as its value.

Conversions are sent to your ad platforms

Qualified-lead and closed-deal events, via official server-side APIs.

Google Ads

Meta Ads

Google Analytics 4

Webhook

Connections

Push Odoo data to any platform

Odoo qualifies the lead; LeadTrackr sends that conversion to the ad platform you advertise on.

Odoo + Google AdsAuto-qualified → conversions

Odoo + Meta AdsAuto-qualified → conversions

Odoo + Google Analytics 4Auto-qualified → conversions

How it works

Setup in 4 Steps

Connect Odoo

Authorize LeadTrackr against your Odoo database — Odoo Online (SaaS), Odoo.sh, or a self-hosted Community or Enterprise instance. LeadTrackr reads leads, opportunities, CRM stages, and won/lost status over the standard Odoo API; no custom Odoo app or developer key is required on your side.

Map Pipeline Stages & Won/Lost

Choose which Odoo signals count as a conversion. Map a CRM stage such as Qualified to your "Qualified Lead" event, and the Won status (or a confirmed sales order in the Sales module) to your "Converted Lead" event.

Connect Your Destinations

Link Google Ads, Meta, and GA4. LeadTrackr captures the GCLID and fbclid on each form submission and ties them to the Odoo lead, ready to attribute any future stage change or Won flag back to the click.

Push Real Outcomes

As opportunities qualify and close as Won in Odoo, LeadTrackr sends each outcome to your destinations automatically, so Smart Bidding, Meta delivery, and GA4 audiences all learn from your real Odoo pipeline.

Get started free

Start tracking real conversions with Odoo

Connect it in minutes — no developer needed.

Start Free

5-min setup · cancel anytime

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FAQ

Frequently asked questions

LeadTrackr reads the Odoo CRM pipeline stage and the won/lost status on each opportunity. The pipeline stage is the Kanban position you configure in the CRM module — commonly New, Qualified, and Proposition — while won/lost reflects whether the opportunity was marked Won or archived as Lost with a lost reason. You decide which stage counts as a qualified lead and whether Won or a confirmed sales order in the Sales module counts as a conversion, and LeadTrackr sends the matching event to your ad platforms when that moment is reached.

Yes. LeadTrackr connects to the CRM module in both Odoo Community and Odoo Enterprise, because the lead, opportunity, pipeline-stage, and won/lost data it reads exists in the open-source CRM app shared by both editions. It also works regardless of how you host Odoo — Odoo Online, Odoo.sh, or an on-premise server. Enterprise-only features such as advanced reporting are not required; LeadTrackr only needs read access to your CRM records over the standard API.

Yes. Whether your Odoo runs on Odoo Online, on Odoo.sh, or on your own self-hosted server, LeadTrackr connects through Odoo's standard external API using a database name and an API key or credentials you provide. For on-premise deployments the instance simply needs to be reachable from LeadTrackr, or you grant access through your existing endpoint. No module installation, custom development, or server-side code is required on the Odoo side.

LeadTrackr only fires a conversion when an opportunity reaches a pipeline stage or Won status you have mapped, so dragging an opportunity backward in the Kanban does not create a duplicate. If a Lost opportunity is un-archived and later marked Won, LeadTrackr can be configured to treat the Won event as the single attributed conversion, preventing double-counting in Google Ads, Meta, and GA4. Because each conversion is attributed to the original click date, your historical campaign reporting and time-to-conversion windows stay accurate.

Get started free

Connect Odoo with LeadTrackr

Set up Odoo in minutes — no developer needed.

Start Free

5-min setup · cancel anytime