LeadTrackr
Lead source

Turn website visitors into tracked leads with the LeadBot

The LeadTrackr LeadBot is a lightweight contact widget for your website. Visitors send a message, call you or start a WhatsApp conversation — and every lead lands in LeadTrackr with full attribution. Free with every LeadTrackr subscription.

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yoursite.com
2Three channels
Lester from LeadTrackr
Hi 👋 How can I help you?
Lester from LeadTrackr
Avg. response time: 15 min
Hi 👋 How can I help you?
✉︎Send a messageI’ll get back to you quickly
✆Call us+31 20 123 4567
✆WhatsAppChat with me directly
Send a message
Name
Jane de Vries
Email address
jane@acme.com
Message
Do you install in Utrecht?
Send message
✓
Message sent!
Captured in LeadTrackr with full attribution.
Lester
What would a new kitchen cost?
Which number do you want to start the WhatsApp chat with?
🇳🇱 +316 12345678➤
✓
WhatsApp opened
Lead already captured — attribution included.

What it does

What is the LeadTrackr LeadBot?

The LeadTrackr LeadBot is a contact widget that sits in the corner of your website and gives visitors three ways to reach you: a contact form, a direct call or a WhatsApp conversation. It is built by LeadTrackr, so tracking is not an afterthought — every lead arrives with its full attribution attached: the channel flow, click IDs (GCLID, fbclid), UTM parameters and the page it came from. From there it behaves like any LeadTrackr lead: you qualify it in your inbox and LeadTrackr pushes the qualified conversion to Google Ads, Meta and GA4.

The widget itself is a single script of around 13 KB, renders in a Shadow DOM so it never clashes with your site styles, inherits your site font, follows your page language (Dutch and English) and shows your own team member — not a bot persona. It even integrates with LeadTrackr call tracking, showing the dynamic phone number inside the widget.

LeadBot vs Futy & Leadbot.nl

LeadBot vs *Futy & Leadbot.nl*
FeatureLeadTrackr LeadBotFuty (Leadinfo Leadbot)Leadbot.nl
Contact form, call & WhatsApp channels
Unified lead inbox
Offline conversions for qualified leads (Google Ads & Meta)——
Marketer-ready dataLayer events (incl. user_data)——
Full attribution per lead (channel flow, GCLID, fbclid)——
Call tracking integration (dynamic numbers)—
AI chat trained on your website——
Widget free of ads for another product—
Custom bot logic built for youFree (yearly plan)——
PricingFree with every subscriptionFrom €49/mo (Leadinfo plans)From €8/mo (visitor volume)

Verified July 2026. Futy was acquired by Leadinfo and continues as the Leadinfo Leadbot; Leadinfo pricing scales with identified companies, Leadbot.nl pricing with website visitors. The free Futy plan promotes Leadinfo inside the widget on your site.

app.leadtrackr.io/project/myproject
LeadTrackr lead detail showing the full attribution and journey behind a single form submission

See the full customer journey of every form lead

The moment a form is submitted, LeadTrackr captures the lead with full attribution — the campaign, ad, keyword and landing page behind it. Qualify it with one click and follow the whole path, from the first ad click to the closed deal.

  • Every lead tied to its campaign, ad & keyword
  • One-click qualification, synced back to your ad platforms
  • The full path from form fill to closed deal
See how it works

Plug & play

Send leads from any source

Post leads from any system, form or backend — full flexibility, full attribution.

Then push conversions to

Google Ads
Search, Shopping, Display & Performance Max
Meta Ads
Facebook & Instagram
Google Analytics 4
GA4 reporting & audiences
Webhook
Any custom endpoint or data warehouse

How it works

Live in 3 steps

01

Add the LeadBot to your site

Paste one script tag with your project ID — directly in your site or through Google Tag Manager. No iframe, no dependencies.
02

Make it yours

Set your team member, brand colors and channels. The LeadBot inherits your site font automatically and switches language with your page.
03

Qualify & push offline conversions

Every message, call click and WhatsApp lead lands in LeadTrackr with full attribution. Qualify it and the conversion is pushed to your ad platforms.

Get started free

Start tracking real conversions with LeadBot

Connect it in minutes — no developer needed.

Start Free

5-min setup · cancel anytime

Integrations

Related integrations

WordPress

WordPress

Track form submissions from any WordPress form plugin with full ad attribution. One plugin for Gravity Forms, Contact Form 7, Elementor Forms & WPForms.

Learn more
Google Tag Manager

Google Tag Manager

Capture form submissions from any website via GTM. Works with client-side and server-side Google Tag Manager. Full attribution data for any form builder.

Learn more

FAQ

Frequently asked questions

Nothing extra — the LeadBot is included with every LeadTrackr subscription. There is no separate widget fee, no charge per page view and no charge per lead.
Yes. With a yearly LeadTrackr subscription a custom LeadBot is included for free: send us your wishes and we adapt the LeadBot to a flow that fits your business — your channels, your questions, your logic.
Yes. Enable the call tracking setting and the LeadBot shows the dynamic tracking number from your call tracking setup — including the tel: link — so calls started from the widget are measured like any other tracked call.
All three give visitors an easy way to contact you, and all three have a lead inbox. The difference is what happens after the lead: only LeadTrackr measures offline conversions for qualified leads back into Google Ads and Meta, and only the LeadTrackr LeadBot pushes marketer-ready dataLayer events with user data for enhanced conversions. Futy — acquired by Leadinfo — is a strong choice if you mainly want company identification, and Leadbot.nl offers an AI chat trained on your website, which LeadTrackr does not. If your goal is leads you can track, qualify and feed back to your ad platforms, the LeadBot is built for exactly that.
Three flat events: leadtrackr_leadbot_open, leadtrackr_leadbot_channel_click and leadtrackr_leadbot_conversion. The conversion event carries a user_data object (email, phone, name) that is ready for Google Ads enhanced conversions and Meta advanced matching — no custom JavaScript needed.

Get started free

Connect LeadBot with LeadTrackr

Set up LeadBot in minutes — no developer needed.

Start Free

5-min setup · cancel anytime