Offline conversion tracking
HubSpot + Google Ads Integration
LeadTrackr sends HubSpot deals to Google Ads as offline conversions through Enhanced Conversions for Leads, matching each Closed Won deal back to its GCLID so Smart Bidding optimizes toward revenue instead of form fills.
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How the pieces fit
From a HubSpot deal to a Google Ads conversion
HubSpot qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Kitchen — Search | €4,800 | 142 | 38 | €38.4k |
| Bathroom — Search | €3,100 | 98 | 21 | €19.2k |
| Brand — Search | €1,200 | 210 | 12 | €9.1k |
| Display — Remarketing | €2,400 | 320 | 4 | €2.8k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Google Ads via Enhanced Conversions for Leads (Offline Conversion Import).
HubSpot + Google Ads
How HubSpot deals become Google Ads conversions
In plain English: when a HubSpot deal is won, LeadTrackr tells Google Ads which click earned it — so Smart Bidding spends on the keywords that produce revenue, not just leads.
How it works in one picture
The full story
LeadTrackr reads the HubSpot lifecycle stage and deal status and uploads each won deal to Google Ads via Enhanced Conversions for Leads, delivered through the Google Ads Data Manager API. The GCLID captured at form submission is stored on the HubSpot contact, so every conversion is attributed back to the exact ad click.
That turns Google Ads from a form-fill optimiser into a revenue optimiser. Smart Bidding strategies like Target CPA and Target ROAS start steering budget toward the campaigns, ad groups and keywords that actually close in HubSpot — and you can send the deal amount as the conversion value to power value-based bidding.
What LeadTrackr reads
SQL, Opportunity and Customer milestones in HubSpot.
Closed Won and the deal value, sent as the conversion value.
How it works, step by step
You might be wondering
Q.How do you send HubSpot deals to Google Ads?
LeadTrackr reads the HubSpot lifecycle stage and deal status, then uploads the matching outcome to Google Ads via Enhanced Conversions for Leads, delivered through the Google Ads Data Manager API. It captures the GCLID on the original form submission and ties it to the HubSpot contact, so when a deal reaches Closed Won the conversion is attributed back to the exact ad click. Target CPA and Target ROAS then use that signal to find more buyers.
The connection at a glance
How HubSpot + Google Ads works
Why connect them
What HubSpot + Google Ads unlocks
Bid on SQLs, not form fills
LeadTrackr passes the HubSpot Sales Qualified Lead lifecycle stage to Google Ads as a conversion, so Smart Bidding stops chasing raw form volume and starts steering budget toward clicks that reach genuine sales conversations.
Value-based bidding from deal amount
When a HubSpot deal moves to Closed Won, LeadTrackr can send its deal amount as the conversion value. That powers Target ROAS in Google Ads, letting the algorithm prioritize the keywords and audiences that produce larger deals, not just more of them.
GCLID matched to the HubSpot contact
Every form submission stores its GCLID on the HubSpot contact record. LeadTrackr ties each later lifecycle or deal-status change back to that click, so Google Ads attributes the conversion to the precise campaign, ad group, and keyword that earned it.
Pipeline-stage conversions, automated
Map any HubSpot deal stage to a Google Ads conversion action once, and LeadTrackr pushes it for every deal that reaches that stage. No manual offline uploads, no spreadsheets, no re-tagging when your pipeline changes.
Agencies feeding HubSpot deal data into Google Ads see up to 39% more converting leads on the same budget once Smart Bidding optimizes on Closed Won instead of form fills.
How it works
Set up once, runs automatically
HubSpot deal reaches a mapped stage
A contact qualifies as an SQL or a deal advances to Closed Won inside a HubSpot pipeline. These are the lifecycle and deal-status moments you selected as conversions during setup.
LeadTrackr fires the conversion event
LeadTrackr detects the HubSpot stage change, retrieves the GCLID stored on the contact, and builds the matching "Qualified Lead" or "Converted Lead" event with the deal amount as its value.
Event pushed to Google Ads
LeadTrackr uploads the conversion to Google Ads through Enhanced Conversions for Leads, attributed to the original click date. Smart Bidding ingests it and adjusts Target CPA / Target ROAS bids accordingly.
FAQ
HubSpot + Google Ads questions
More ways to use HubSpot
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Start pushing HubSpot conversions to Google Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime