Turn Gripp quotes into offline conversions

The Gripp integration lets LeadTrackr read sales outcomes from your Gripp administration and send them back to your ad platforms as offline conversions. Gripp — now part of Exact as Exact Gripp — runs quotes, projects, hours and invoicing for agencies and technical bureaus, and its pipeline is quote-driven: every opportunity travels through the quote phases you configured and ends Accepted or Declined, with an accepted quote converting straight into a project. Those two signals are already sitting in your administration.

By default your ad platforms only see that a form was submitted. LeadTrackr bridges that gap: it stores the ad click ID against the matching Gripp company and quote, then forwards the phase change or Accepted outcome to each platform through its official server-side API — carrying the quote total as the conversion value. A project signed weeks later still credits the campaign that sourced it, so bidding and audiences learn from clicks that become signed work rather than clicks that ask for a price and disappear.