Updating & CRM

Turn Salesforce deals into offline conversions

LeadTrackr connects Salesforce to your ad platforms by reading the Opportunity stage and Amount. When an Opportunity advances to Negotiation or reaches Closed Won, LeadTrackr pushes that outcome back to Google Ads, Meta, and GA4 so your campaigns optimize on real pipeline value, not raw form fills.

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Salesforce · Pipeline

New2

EdEmma

—

DVDaan

—

Qualified1

NHNoor

€3.8k

Proposal1

MSMees

€5.1k

Won2

SvSophie

€4.2k

LBLiam

€2.5k

Every status → pushed automatically

What it does

What Is the Salesforce Integration?

In plain English: Salesforce already knows which leads turn into won deals. LeadTrackr passes that signal back to Google, Meta and GA4 — so your ads chase real Opportunities, not just web-to-lead form fills.

How it works in one picture

Ad click

Someone clicks your ad

Form fill

They submit your web-to-lead form

Closed Won

Opportunity won in Salesforce

LeadTrackr

Matches the deal to the click

Smarter ads

Your ad platforms find more buyers

The full story

The Salesforce integration lets LeadTrackr read sales outcomes from your Salesforce org and send them back to your ad platforms as offline conversions. Salesforce already qualifies every deal through two native fields your reps update daily — the Opportunity stage, held in the StageName field, and the Amount on each Opportunity — so the data you need is already sitting in your CRM.

By default your ad platforms never see those fields. They only know a web-to-lead form was submitted. LeadTrackr matches each Salesforce Lead and Opportunity back to the original ad click, then forwards the stage change and the deal value through each platform's official server-side API. The result is bidding and audience-building based on which clicks become real, revenue-bearing Opportunities — not on which clicks merely fill out a form.

What LeadTrackr reads

Opportunity stage

The StageName field as a deal moves from Qualification through Negotiation/Review to Closed Won.

Amount

The monetary value on each Opportunity, carried through as the conversion value.

How it works, step by step

Ad click captured

GCLID & fbclid stored on the Salesforce Lead

Opportunity qualified

StageName advances or Amount is set

Conversion pushed

Sent to Google Ads, Meta & GA4 automatically

You might be wondering

Q.How does LeadTrackr send Salesforce Opportunities to my ad platforms?

LeadTrackr reads the Salesforce StageName field and Amount on each Opportunity, then uploads the matching outcome to every platform through its official API — Enhanced Conversions for Leads for Google Ads, the Conversions API for Meta, and the Measurement Protocol for GA4. It captures the GCLID and fbclid on the original form submission and stores them on the Salesforce Lead, so when an Opportunity reaches Closed Won the conversion is attributed back to the exact click and the Amount becomes the conversion value.

Conversions are sent to your ad platforms

Qualified-lead and closed-deal events, via official server-side APIs.

Google Ads

Meta Ads

Google Analytics 4

Webhook

Connections

Push Salesforce data to any platform

Salesforce qualifies the lead; LeadTrackr sends that conversion to the ad platform you advertise on.

Salesforce + Google AdsAuto-qualified → conversions

Salesforce + Meta AdsAuto-qualified → conversions

Salesforce + Google Analytics 4Auto-qualified → conversions

How it works

Setup in 4 Steps

Connect Salesforce

Authorize LeadTrackr against your Salesforce org with a standard OAuth consent. LeadTrackr reads Leads, Contacts, Opportunities, the StageName field, and Amount — no managed package, Apex code, or connected-app secret to wire up on your side.

Map Opportunity Stages & Amount

Choose which Salesforce signals count as a conversion. Map an Opportunity stage such as Negotiation/Review to your "Qualified Lead" event and Closed Won to your "Converted Lead" event, and let LeadTrackr carry the Amount as the conversion value.

Connect Your Destinations

Link Google Ads, Meta, and GA4. LeadTrackr captures the GCLID and fbclid on each form submission and ties them to the Salesforce Lead, ready to attribute any future Opportunity stage change back to the click.

Push Real Outcomes

As Opportunities advance and close in Salesforce, LeadTrackr sends each outcome to your destinations automatically, so Smart Bidding, Meta delivery, and GA4 audiences all learn from real, Amount-weighted pipeline.

Get started free

Start tracking real conversions with Salesforce

Connect it in minutes — no developer needed.

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5-min setup · cancel anytime

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FAQ

Frequently asked questions

LeadTrackr reads two native Salesforce signals: the Opportunity stage, stored in the StageName field, and the Amount on each Opportunity. StageName tracks the deal through your sales process — Qualification, Proposal/Price Quote, Negotiation/Review and finally Closed Won or Closed Lost. Amount holds the deal value. You decide which stage counts as a qualified lead and which counts as a conversion, and LeadTrackr sends the matching event to your ad platforms when that stage is reached, attaching the Amount as the conversion value.

Yes. Most Salesforce orgs rename or add stages and run several sales processes via record types, each with its own StageName picklist. LeadTrackr reads every stage value and record type you grant access to and lets you map them individually to conversion events and values. A Closed Won on an enterprise record type can therefore carry a different conversion value than one on an SMB process, so each ad platform optimizes toward the revenue that actually matters to you.

No. The integration works with any Salesforce edition that exposes Leads, Opportunities, and the Amount field over the standard REST API, which covers Professional, Enterprise, and Unlimited. Connection is a one-time OAuth authorization from your integrations dashboard. LeadTrackr does not require you to install a managed package, write Apex triggers, or build a custom connected app. Once authorized, stage and Amount changes flow automatically without ongoing maintenance.

LeadTrackr only fires a conversion when an Opportunity reaches a stage you have mapped, so moving an Opportunity from Negotiation back to Proposal does not create a duplicate. If an Opportunity reopens and later reaches Closed Won again, LeadTrackr can be configured to treat the original close as the single attributed conversion, preventing double-counting in Google Ads, Meta, and GA4. Because each conversion is attributed to the original click date, your historical campaign reporting and time-to-conversion windows stay accurate.

Get started free

Connect Salesforce with LeadTrackr

Set up Salesforce in minutes — no developer needed.

Start Free

5-min setup · cancel anytime