LeadTrackr

We Wasted ā‚¬2M on Bad Leads. Then We Fixed It.

Lorenzo ran ad operations. Lester built tracking setups. They met at a company burning budget on leads that never closed, and built the tool that changed everything.

LeadTrackr offline conversion tracking illustration

About us

The Founders

Lorenzo, co-founder of LeadTrackr

Lorenzo

Co-founder & Development

Currently COO at a B2B lead generation company, where he sees first-hand how critical good tracking is for profitable growth. Working close to both operations and technology, he experienced how optimizing on CPL alone can hide poor lead quality and waste ad budget. That experience now helps shape LeadTrackr into a platform built for businesses that want to optimize on actual outcomes.

Lester, co-founder of LeadTrackr

Lester

Co-founder & Tracking Specialist

Tracking specialist and founder of YesWeTrack. He spent years building custom offline conversion tracking solutions for advertisers who wanted more than just form submission data. After solving the same problem again and again, he turned that expertise into LeadTrackr, so businesses can connect ad spend to qualified leads, sales, and real revenue without custom development every time.

Before & after

The Problem We Discovered

Optimizing on CPL

  • Campaigns looked profitable on paper with a low cost per lead
  • Budget flowed to channels generating the cheapest leads
  • No visibility into which leads actually became customers
  • Campaigns running at a loss without anyone knowing

Optimizing on Real Conversions

  • Ad platforms receive actual sales data to optimize on
  • Budget shifts to campaigns that generate revenue, not just leads
  • Hidden winners get more budget, underperformers get paused
  • 42% increase in converting leads on the same budget

How it works

From Idea to Product

01

Met Through a Client

Lorenzo was COO at a B2B/B2C lead generation company spending significant ad budget across Google and Meta. Lester came in as tracking specialist from YesWeTrack to help them with their tracking and attribution problem.
02

Built a Custom Solution

Together they built a custom offline conversion tracking setup that connected real sales data back to the ad platforms. For the first time, the algorithms had real signals to work with.
03

42% More Converting Leads

The impact was immediate. By shifting from CPL to actual conversion value optimization, the company saw a 42% increase in converting leads while spending the same budget.
04

Standardized Into LeadTrackr

They realized every lead generation advertiser has the same problem. Instead of maintaining custom setups per client, they packaged everything into one platform. Every change or improvement goes live for everyone simultaneously.

What Drives Us

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Our Mission

Make offline conversion tracking accessible to every lead generation advertiser, not just enterprises with dedicated tracking teams and six-figure budgets.

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Our Approach

No code, no consultants, no custom setups that break when platforms update their APIs. Just better data feeding better decisions, so your ad budget goes to leads that convert.

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Our Vision

A world where every advertiser optimizes on actual business outcomes. Where ad spend is measured by revenue generated, not form fills counted.

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