Lead source

WPForms Conversion Tracking

Track every WPForms submission with complete ad attribution. LeadTrackr's WordPress plugin auto-detects your drag-and-drop forms and captures leads with full source tracking, including campaign, keyword, and landing page data.

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yoursite.com/kitchen-quote

WPForms/kitchen-quote

NameJane de Vries

Emailjane@acme.com

Phone+31 6 12 34 56 78

Get a quote

Captured with the lead

gclid: Cj0KCQ…campaign = kitchen-nlutm_source = google

What it does

What Is WPForms Conversion Tracking?

WPForms conversion tracking is the process of capturing form submissions from the WPForms plugin and associating each one with the advertising source that brought the visitor to your website. WPForms is one of the most popular WordPress form builders, known for its beginner-friendly drag-and-drop interface and extensive template library.

While WPForms Pro stores entries in WordPress and offers basic analytics, it does not connect submissions to upstream ad campaigns or report conversion data back to platforms like Google Ads or Meta. LeadTrackr fills this gap by automatically detecting WPForms across your site, capturing every submission with full attribution data including click identifiers and UTM parameters, and enabling you to qualify leads and send conversion events to your ad platforms without any coding.

app.leadtrackr.io/project/myproject

LeadTrackr lead detail showing the full attribution and journey behind a single form submission

See the full customer journey of every form lead

The moment a form is submitted, LeadTrackr captures the lead with full attribution — the campaign, ad, keyword and landing page behind it. Qualify it with one click and follow the whole path, from the first ad click to the closed deal.

Every lead tied to its campaign, ad & keyword
One-click qualification, synced back to your ad platforms
The full path from form fill to closed deal

See how it works

Plug & play

Send leads from any source

Post leads from any system, form or backend — full flexibility, full attribution.

Then push conversions to

Google Ads

Search, Shopping, Display & Performance Max

Meta Ads

Facebook & Instagram

Google Analytics 4

GA4 reporting & audiences

Webhook

Any custom endpoint or data warehouse

How it works

Setup in 4 Steps

Install the Plugin

Add the LeadTrackr WordPress plugin and connect it to your account. Compatible with WPForms Lite and WPForms Pro.

Select WPForms

The plugin auto-detects all WPForms on your site. Choose which forms to track: contact forms, quote forms, signup forms.

Map Form Fields

Map your WPForms fields (name, email, phone) to LeadTrackr lead properties for accurate data capture.

Start Tracking

Submissions flow into your LeadTrackr dashboard with full attribution. Qualify leads and push conversion data to your ad platforms.

Get started free

Start tracking real conversions with WPForms

Connect it in minutes — no developer needed.

Start Free

5-min setup · cancel anytime

Integrations

Related integrations

Gravity Forms

Auto-detect Gravity Forms submissions and track them with full attribution. No code required. Push qualified conversions to Google Ads, Meta & GA4.

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Contact Form 7

Track Contact Form 7 submissions with full attribution data. Auto-detect CF7 forms, capture leads, and send qualified conversions to Google Ads, Meta & GA4.

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Elementor Pro Forms

Track Elementor Pro form submissions with full attribution. Auto-detect forms in your page builder, capture leads, and push conversions to ad platforms.

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Fluent Forms

Track Fluent Forms submissions with full attribution. Auto-detect your forms, capture leads with ad source data, and push qualified conversions to Google Ads, Meta & GA4.

Learn more

Divi

Track Divi contact and optin form submissions with full attribution. Auto-detect your Divi forms, capture leads, and push qualified conversions to Google Ads, Meta & GA4.

Learn more

Webflow

Track Webflow form submissions with full ad attribution via GTM. Capture leads from designer-built sites and push qualified conversions to Google Ads, Meta & GA4.

Learn more

FAQ

Frequently asked questions

LeadTrackr works with both WPForms Lite and WPForms Pro. The free Lite version includes basic form functionality, and LeadTrackr can track submissions from those forms with full attribution data. WPForms Pro offers additional features like conditional logic, multi-page forms, and payment fields, and LeadTrackr supports all of these. The key difference is that WPForms Pro stores entries natively, while Lite does not. Regardless of your WPForms version, LeadTrackr captures and stores every submission with source attribution.

LeadTrackr captures the final submitted form data after all WPForms conditional logic has been evaluated. If you use smart conditional logic to show or hide fields based on user input, LeadTrackr receives only the fields that were active and submitted. This means your lead records in LeadTrackr accurately reflect what the visitor actually filled out. Hidden fields that were not displayed are excluded from the captured data, keeping your lead records clean and relevant.

Yes. LeadTrackr tracks WPForms regardless of where they are embedded on your WordPress site, whether in posts, pages, widget areas, or landing page builder templates. The plugin detects the WPForms submission event at the server level, so the placement on the page does not affect tracking. This is especially useful for PPC landing pages where you need precise attribution from ad click to form submission across dedicated campaign pages.

No. LeadTrackr runs alongside WPForms entry management without any conflicts. If you use WPForms Pro, your entries continue to be stored and managed in the WPForms entry list. LeadTrackr adds an independent data layer that captures the same submission with attribution data and ad platform integration. You can use WPForms for form-level management and LeadTrackr for cross-platform lead tracking and ad optimization, with both systems receiving the same submission data.

LeadTrackr is compatible with all WPForms add-ons. This includes popular add-ons like Conversational Forms, Form Pages, Surveys and Polls, User Registration, and payment add-ons for Stripe and PayPal. LeadTrackr hooks into the core WPForms submission process, which runs after all add-on logic has executed. No matter which add-ons you use, the final submission data and attribution information are captured accurately by LeadTrackr.

Get started free

Connect WPForms with LeadTrackr

Set up WPForms in minutes — no developer needed.

Start Free

5-min setup · cancel anytime