LeadTrackr

Offline Conversion Tracking

See which ads bring customers

Connect leads to won deals. Then teach Google and Meta which leads are worth finding more of.

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30 days free · Cancel anytime

Lead details

Emma de Vries

Won · €4,850

facebook/paid

Campaign: Prospecting

24 Sep

google/cpc

Term: solar panels business

8 days later

Conversion label

Won · €4,850

via integration

Sent to

12 days later

Google Ads · Campaigns

CampaignLeadsQualifiedWon value
Search – Solar B2B4219€38,200
Search – Brand319€12,750
PMax – Generic574€2,100

Trusted by 100+ agencies

Ads Intelligence
Adsposure
Brandfirm
BrandVisible
Confixo
Druktemaker
Klikko
Klubb
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing
Ads Intelligence
Adsposure
Brandfirm
BrandVisible
Confixo
Druktemaker
Klikko
Klubb
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing

The problem

Which ad led to which sale?

Without LeadTrackr

  • Reports stop at the lead
  • Every form looks equally valuable
  • Sales feedback sits in spreadsheets

With LeadTrackr

  • Follow leads through to won deals
  • Give your ads signals about quality
  • Send outcomes from LeadTrackr or your CRM

See what happens after the click

Bring forms, calls and LeadBot leads together with their campaign history. Follow each lead through qualification to a won deal.

  • See the original campaign
  • Follow the lead's progress
  • Connect ads to customers
QualifiedWon · €4,850
Google AdsOffline conversion
MetaConversions API
GA4Event
ChatGPT AdsConversion
Microsoft AdsOffline conversion

Optimizing on form fills

Campaign A90 leads
Campaign B40 leads

Budget goes to Campaign A

Optimizing on customers

Campaign A2 customers
Campaign B11 customers

Budget goes to Campaign B

Teach your ads what good looks like

Mark a lead as qualified or won. LeadTrackr sends that outcome and its value to your chosen platforms, giving campaigns signals beyond a form submission.

  • Send qualified lead outcomes
  • Send won deals
  • Include the deal value

Keep sales working where they already work

Use the statuses in your CRM to send conversions automatically. No CRM yet? Update the lead in LeadTrackr.

  • Use existing CRM stages
  • Avoid entering outcomes twice
  • Start without a CRM
WordPress pluginEvery form, no code
Google Tag ManagerClient-side or server-side
LeadBotIncluded in every plan
API & webhooksAny other source

First lead received

Form: Request a quote

Average setup time: 30 minutes.

Integrations

Send conversions to every ad platform

Google Ads

Google Ads

Smarter Smart Bidding

Learn more
Meta Ads

Meta Ads

Conversions API

Learn more
Google Analytics 4

Google Analytics 4

Measurement Protocol

Learn more
ChatGPT Ads

ChatGPT Ads

OpenAI Conversions API

Learn more
Microsoft Ads

Microsoft Ads

Offline Conversions API

Learn more

How it works

How does a lead teach your ads?

01

A lead comes in

Capture a form, call or LeadBot lead with its source.
02

See who it is

View the lead and the visits that brought them to you.
03

Sales marks the outcome

Update the status in LeadTrackr or your connected CRM.
04

Your ads learn

Send the outcome back so campaigns can learn from it.

FAQ

Questions we get a lot

Offline Conversion Tracking is how you tell ad platforms what happened after a lead came in. LeadTrackr connects leads to their sources and sends qualified leads, won deals and values back to your platforms.
LeadTrackr connects the lead to its advertising source. When its status changes, it sends a conversion and the configured value to your chosen platforms. Google Ads, Meta, GA4, ChatGPT Ads and Microsoft Ads are supported.
Your team can update it in LeadTrackr. With a connected CRM, deal stages can trigger the conversion automatically, so sales can keep updating the tool they already use.
Set up tracking through the WordPress plugin, Google Tag Manager or server-side Google Tag Manager. Connect your ad platforms and choose which lead outcomes to send. Add your CRM if you want automatic status updates.
Use a meaningful earlier outcome, such as a qualified lead or an appointment, instead of waiting for every deal to close. The right event depends on your sales cycle and volume. Book a demo to discuss your setup.

Works well with

Get more out of every lead

Enhanced Conversions for Leads

Help Google connect more leads to ads

Lead Qualification

Tell your ads which leads matter

CRM Integrations

Turn CRM updates into signals for ads

Get started free

Give your ads a better sales signal

Connect your leads, mark the outcomes and send them back to your ads.

Start Free Trial

30 days free · Cancel anytime