Turn Microsoft Dynamics deals into offline conversions

The Microsoft Dynamics integration lets LeadTrackr read sales outcomes from your Dynamics 365 Sales environment and send them back to your ad platforms as offline conversions. Dynamics already qualifies every record through two native signals your team updates daily — the opportunity stage as a record moves through Qualify, Develop, Propose and Close, and the estimated value held in the Estimated Revenue field — so the data you need is already sitting in your CRM.

By default your ad platforms only know a form was submitted. LeadTrackr bridges that gap: it stores the original ad click against the Dynamics lead and Opportunity, then forwards each stage change or Closed/Won outcome — with its estimated value attached — to Google Ads, Meta and GA4 through their official APIs. Your campaigns optimize on which clicks become high-value opportunities in your pipeline, not on which clicks merely fill out a form.