Offline conversion tracking
HubSpot + Microsoft Ads Integration
LeadTrackr sends HubSpot lifecycle-stage and deal-status changes to Microsoft Advertising as offline conversions, matching each Closed Won deal back to its MSCLKID so Bing search and Audience Network bidding optimize on customers rather than contacts.
5-min setup · cancel anytime
How the pieces fit
From a HubSpot deal to a Microsoft Ads conversion
HubSpot qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Search — Bing | €2,100 | 88 | 12 | €14.2k |
| Shopping | €1,300 | 72 | 7 | €8.1k |
| Audience | €900 | 110 | 3 | €3.4k |
| Brand | €400 | 56 | 2 | €1.9k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Microsoft Ads via Offline Conversion Import.
How do you send HubSpot deals to Microsoft Ads?
LeadTrackr reads the HubSpot lifecycle stage and deal status, then imports the matching outcome into Microsoft Advertising through the Offline Conversions API. It captures the MSCLKID on the original form submission and writes it to the HubSpot contact, so when the contact reaches Sales Qualified Lead or the deal is marked Closed Won, the conversion is attributed back to the Microsoft ad click — with the deal amount as its value — and automated bidding adjusts across Bing, Yahoo and the Microsoft Audience Network.
The connection at a glance
How HubSpot + Microsoft Ads works
Why connect them
What HubSpot + Microsoft Ads unlocks
Bid on lifecycle stages, not contacts
LeadTrackr maps HubSpot lifecycle stages such as Sales Qualified Lead and Customer to Microsoft Ads conversion goals, so automated bidding stops treating every new contact as a win and starts weighting the ones that progress.
Deal amount drives Target ROAS
A Closed Won HubSpot deal is uploaded with its amount attached. Microsoft Ads supports Target ROAS and Maximize Conversion Value on imported conversions, so larger deals pull more budget toward the queries that produced them.
MSCLKID on the HubSpot contact
Auto-tagging appends the MSCLKID to every Microsoft ad click. LeadTrackr stores it as a property on the HubSpot contact at form submission, so a lifecycle change months later still resolves to the exact campaign, ad group and keyword.
Workflows stay untouched
Qualification keeps happening where it already does — in HubSpot lifecycle stages and deal pipelines. LeadTrackr listens rather than intervenes, so no HubSpot workflow, property or pipeline has to be rebuilt to feed Microsoft Ads.
Teams already qualifying in HubSpot lifecycle stages get Microsoft Ads optimizing on Closed Won deals without touching a workflow — on a channel where cost per click is typically well below Google.
How it works
Set up once, runs automatically
HubSpot lifecycle stage or deal status changes
A contact advances to Sales Qualified Lead, or a deal is marked Closed Won in a HubSpot pipeline — the changes you mapped as conversions during setup.
LeadTrackr builds the offline conversion
LeadTrackr detects the change, reads the MSCLKID stored on the HubSpot contact and assembles the conversion with the deal amount and the original click time.
Uploaded to Microsoft Advertising
The conversion is imported against your offline conversion goal, attributed to the original click date, and automated bidding reweights Bing search and Audience Network delivery accordingly.
FAQ
HubSpot + Microsoft Ads questions
Get started free
Start pushing HubSpot conversions to Microsoft Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime