Conversion destination

Microsoft Ads Offline Conversion Tracking

Stop wasting Bing Ads budget on form fills that never convert. LeadTrackr will send real sales data back to Microsoft Ads so your search and audience campaigns optimize on actual revenue.

Start Free

ads.microsoft.com

Campaigns Optimized on deals

Campaign	Spend	Form fills	Qualified	Sales value
Search — Bing	€2,100	88	12	€14.2k
Shopping	€1,300	72	7	€8.1k
Audience	€900	110	3	€3.4k
Brand	€400	56	2	€1.9k

Illustrative figures.

Sent to Microsoft Ads

+€27.6k value

Illustrative

What it does

What Is Microsoft Ads Offline Conversion Tracking?

Microsoft Ads offline conversion tracking is the process of importing real sales data back into Microsoft Advertising after a prospect clicks a Bing search ad or Microsoft Audience Network ad and completes a form on your website. Microsoft Ads captures a click identifier (MSCLKID) with each ad click, similar to how Google uses GCLID. By sending qualified lead and closed-deal events back through the Offline Conversions API, you enable Microsoft's automated bidding to learn which search queries, audiences, and placements drive actual business outcomes.

This is particularly valuable because Microsoft Ads often reaches a different demographic than Google, including older and higher-income professionals. Without offline conversion data, Microsoft Ads optimizes on click-through rates and form submissions, missing the downstream revenue signal entirely.

How LeadTrackr compares

How LeadTrackr *compares*
Feature	LeadTrackr	Zapier + Sheets	Custom Development
Setup time	5 minutes	5+ hours	40+ hours
Auto-captures click IDs (GCLID, fbclid)		—
Full attribution tracking		—
Lead qualification dashboard		—	—
Enhanced Conversions for Leads		—
Meta Conversions API		—
GA4 Measurement Protocol		—
No coding required			—
Automatic updates		—	—
GDPR compliant		Depends	Depends
Starting price	€19/mo	$29.99/mo	€2,000+

Comparison based on typical implementation. Custom development costs vary by agency and scope.

Connections

Connect any CRM to Microsoft Ads

Pick the CRM your team uses — it qualifies the lead, LeadTrackr pushes the conversion to Microsoft Ads.

HubSpot

Qualifies on lifecycle stage & deal status

TeamLeader

Qualifies on deal phase & won/lost

Pipedrive

Qualifies on pipeline stage & deal value

Salesforce

Qualifies on opportunity stage & amount

Zoho CRM

Qualifies on deal stage & revenue

Odoo

Qualifies on CRM stage & won/lost

Microsoft Dynamics

Qualifies on opportunity stage & value

Gripp

Qualifies on quote phase & accepted/declined

Recruitee

Qualifies on pipeline stage & hired/disqualified

Shopify

Turns in-store purchases into conversions

How it works

Setup in 4 Steps

Connect Microsoft Ads

Link your Microsoft Advertising account to LeadTrackr and enable MSCLKID auto-tagging in your account settings.

Map Conversion Goals

Map LeadTrackr's lead stages to your Microsoft Ads conversion goals for qualified leads and closed deals.

Qualify Leads

Review leads in your dashboard and mark quality conversions. LeadTrackr associates each lead with its MSCLKID automatically.

Improve Automated Bidding

Microsoft Ads receives real conversion data and adjusts bidding across Bing search and the Audience Network to find more qualified prospects.

Get started free

Start tracking real conversions with Microsoft Ads

Connect it in minutes — no developer needed.

Start Free

5-min setup · cancel anytime

Integrations

Related integrations

Google Ads

How to upload offline conversions to Google Ads — GCLID import, Enhanced Conversions for Leads, or the API — or automate it from your CRM in 5 minutes.

Learn more

Meta Ads

How to send offline conversions to Meta: upload offline events with values via the Conversions API — manually or automated from your CRM in 5 minutes.

Learn more

Google Analytics 4

Send qualified lead events to GA4 via the Measurement Protocol. Build audiences from real converters and measure true campaign performance.

Learn more

LinkedIn Ads

Coming soon

Send qualified B2B lead data back to LinkedIn Campaign Manager via the Conversions API. Optimize LinkedIn campaigns on leads that close, not just leads that click.

FAQ

Frequently asked questions

Microsoft Ads offline conversion tracking is currently in development and will launch in an upcoming LeadTrackr release. The integration is being built against the Microsoft Ads Offline Conversions API. You can start a free LeadTrackr account today and begin tracking leads from Google Ads, Meta, and GA4. When Microsoft Ads support launches, you will be able to enable it from your integrations dashboard and immediately start sending historical conversion data.

MSCLKID is Microsoft's click identifier, appended to the destination URL when a user clicks a Microsoft Ads ad. It works similarly to Google's GCLID. LeadTrackr's tracking script automatically detects and stores the MSCLKID from the URL parameters when a visitor lands on your website. This click ID is then associated with the form submission, allowing LeadTrackr to attribute conversions back to the specific Microsoft Ads click, campaign, ad group, and keyword that generated the lead.

Yes. Microsoft Ads supports Target ROAS and Maximize Conversion Value bidding strategies that use offline conversion values. When LeadTrackr sends a conversion event with a revenue value, Microsoft's algorithm factors that value into future bid decisions. This enables you to optimize toward total revenue rather than just conversion count. Campaigns that sell products or services with varying deal sizes benefit significantly, as the algorithm learns to prioritize clicks from audiences that generate higher-value deals.

The core concept is identical: capture a click ID, qualify the lead, and send the conversion back via API. The main difference is the click identifier (MSCLKID vs GCLID) and the API endpoint. Microsoft Ads reaches users across Bing, Yahoo, AOL, and the Microsoft Audience Network, which tends to include an older and more affluent demographic. Many advertisers run campaigns on both platforms, and LeadTrackr will manage both integrations from a single dashboard without any duplicate configuration.

Yes. Microsoft Ads allows offline conversion imports for conversions that occurred within the past 90 days, provided the original MSCLKID was captured. When you activate the Microsoft Ads integration in LeadTrackr, any qualified leads from the previous 90 days that have an associated MSCLKID can be sent to Microsoft Ads retroactively. This gives the bidding algorithm immediate historical data to work with, rather than starting from zero on launch day.

Get started free

Connect Microsoft Ads with LeadTrackr

Set up Microsoft Ads in minutes — no developer needed.

Start Free

5-min setup · cancel anytime