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The details that decide whether a conversion gets attributed
UTM Parameters: The Complete Tagging Guide
Every UTM parameter explained, plus ready-to-paste tagging strings with the dynamic macros for Google Ads, Microsoft Ads, Meta, LinkedIn and ChatGPT Ads, and how to stop browsers stripping them.
Lester VisserRead How to Set Up Offline Conversion Tracking for ChatGPT Ads
Capture the oppref click ID, store it with the lead, and send the closed deal back to the OpenAI Conversions API. A full setup guide using Make, Zapier or a spreadsheet, with no code required.
Lester VisserRead How to Name Your GA4 Offline Conversion Events
GA4's lead reports match on exact event names. Which of Google's six recommended names to send, how to map your CRM stages onto them, and how to name the parameter values so the reports stay readable.
Lester VisserRead Advertising Click IDs & Cookies: The 2026 Reference
Every click ID parameter, first-party cookie, lifetime and parsing rule the major ad platforms use in 2026 — Google, Meta, Microsoft, TikTok, LinkedIn, Snapchat, Reddit, Pinterest, X and OpenAI.
Lester VisserRead Offline Conversion Tracking: The Complete Guide
What offline conversion tracking is, how it works on Google Ads and Meta, how to connect your CRM, and how to choose the right software.
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