Offline conversion tracking
TeamLeader + Microsoft Ads Integration
LeadTrackr sends TeamLeader deal phases and won/lost outcomes to Microsoft Advertising as offline conversions, matching each won deal back to its MSCLKID so Bing search and Audience Network bidding optimize on closed business.
5-min setup · cancel anytime
How the pieces fit
From a TeamLeader deal to a Microsoft Ads conversion
TeamLeader qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Search — Bing | €2,100 | 88 | 12 | €14.2k |
| Shopping | €1,300 | 72 | 7 | €8.1k |
| Audience | €900 | 110 | 3 | €3.4k |
| Brand | €400 | 56 | 2 | €1.9k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Microsoft Ads via Offline Conversion Import.
How do you send TeamLeader deals to Microsoft Ads?
LeadTrackr reads the TeamLeader deal phase and its won or lost status, then imports the matching outcome into Microsoft Advertising through the Offline Conversions API. It captures the MSCLKID on the original form submission and stores it against the TeamLeader contact and deal, so when the deal moves to a mapped phase or is marked won, the conversion is attributed back to the Microsoft ad click and carries the deal value.
The connection at a glance
How TeamLeader + Microsoft Ads works
Why connect them
What TeamLeader + Microsoft Ads unlocks
Bid on deal phases, not quotes sent
Map TeamLeader phases such as Proposal and Won to Microsoft Ads conversion goals, so automated bidding weights the clicks that reach a real negotiation over the ones that only generate a first enquiry.
Deal value drives Target ROAS
A won TeamLeader deal is uploaded with its value attached. Microsoft Ads supports Target ROAS and Maximize Conversion Value on imported conversions, so a large project outweighs a small one in every future bid.
MSCLKID stored on the deal
Auto-tagging appends the MSCLKID to every Microsoft ad click. LeadTrackr captures it at submission and writes it onto the TeamLeader contact and deal, so a phase change weeks later still resolves to the exact campaign and keyword.
Your phases stay your phases
LeadTrackr reads the deal phases your team already works in. There is no parallel status to maintain, no extra field for sales to fill in, and no change to how deals move through TeamLeader.
Agencies running TeamLeader alongside Microsoft Ads get automated bidding optimizing on won deals across a search audience that is typically cheaper per click than Google’s.
How it works
Set up once, runs automatically
TeamLeader deal reaches a mapped phase
A deal advances to a phase such as Proposal, or is marked won in TeamLeader — the phase changes you selected as conversions during setup.
LeadTrackr builds the offline conversion
LeadTrackr reads the MSCLKID stored on the deal and assembles the conversion with the TeamLeader deal value and the original click time.
Uploaded to Microsoft Advertising
The conversion is imported against your offline conversion goal and attributed to the original click date, so automated bidding reweights Bing and Audience Network delivery.
FAQ
TeamLeader + Microsoft Ads questions
Get started free
Start pushing TeamLeader conversions to Microsoft Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime