Offline conversion tracking
Gripp + Microsoft Ads Integration
LeadTrackr sends Gripp quote phases and accepted/declined outcomes to Microsoft Advertising as offline conversions, matching each accepted quote back to its MSCLKID so Bing search and Audience Network bidding optimize on signed work.
5-min setup · cancel anytime
How the pieces fit
From a Gripp quote to a Microsoft Ads conversion
Gripp qualifies your leads — your team just works quotes as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Search — Bing | €2,100 | 88 | 12 | €14.2k |
| Shopping | €1,300 | 72 | 7 | €8.1k |
| Audience | €900 | 110 | 3 | €3.4k |
| Brand | €400 | 56 | 2 | €1.9k |
Illustrative figures.
LeadTrackr pushes the accepted-quote value to Microsoft Ads via Offline Conversion Import.
How do you send Gripp quotes to Microsoft Ads?
LeadTrackr reads the Gripp quote phase and its accepted or declined status, then imports the matching outcome into Microsoft Advertising through the Offline Conversions API. It captures the MSCLKID on the original form submission and stores it against the Gripp company and quote, so when a quote is sent or accepted the conversion is attributed back to the Microsoft ad click and carries the quote amount as its value.
The connection at a glance
How Gripp + Microsoft Ads works
Why connect them
What Gripp + Microsoft Ads unlocks
Bid on accepted quotes, not enquiries
Map the Gripp phases that matter — quote sent, quote accepted — to Microsoft Ads conversion goals, so automated bidding weights the clicks that end in signed work rather than the ones that only produce an enquiry.
Quote amount drives Target ROAS
An accepted Gripp quote is uploaded with its amount attached. Microsoft Ads supports Target ROAS and Maximize Conversion Value on imported conversions, so a large project outweighs a small one in every bid decision.
MSCLKID stored against the quote
Auto-tagging appends the MSCLKID to every Microsoft ad click. LeadTrackr captures it at submission and holds it against the Gripp company and quote, so an acceptance weeks later still resolves to the campaign and keyword.
Quoting stays exactly as it is
LeadTrackr reads the quote phases your team already works through in Gripp. Nothing new to fill in, no parallel status to maintain, and no change to how quotes are drafted, sent or followed up.
Agencies quoting in Gripp get Microsoft Ads optimizing on accepted quotes rather than enquiry forms — on a search channel that typically costs noticeably less per click than Google.
How it works
Set up once, runs automatically
Gripp quote reaches a mapped phase
A quote is sent, or marked accepted, in Gripp — the quote-phase moments you selected as conversions during setup.
LeadTrackr builds the offline conversion
LeadTrackr reads the MSCLKID stored against the Gripp record and assembles the conversion with the quote amount and the original click time.
Uploaded to Microsoft Advertising
The conversion is imported against your offline conversion goal, attributed to the original click date, and automated bidding reweights Bing and Audience Network delivery.
FAQ
Gripp + Microsoft Ads questions
Get started free
Start pushing Gripp conversions to Microsoft Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime