Offline conversion tracking
Recruitee + Microsoft Ads Integration
LeadTrackr sends Recruitee pipeline stages and hired/disqualified outcomes to Microsoft Advertising as offline conversions, matching each hire back to its MSCLKID so Bing search and Audience Network bidding optimize on filled vacancies instead of applications.
5-min setup · cancel anytime
How the pieces fit
From a Recruitee candidate to a Microsoft Ads conversion
Recruitee qualifies your leads — your team just works candidates as usual.
| Campaign | Spend | Form fills | Qualified | hires |
|---|---|---|---|---|
| Search — Bing | €2,100 | 88 | 12 | 5 |
| Shopping | €1,300 | 72 | 7 | 3 |
| Audience | €900 | 110 | 3 | 1 |
| Brand | €400 | 56 | 2 | 1 |
Illustrative figures.
LeadTrackr pushes the hired-candidate outcome to Microsoft Ads via Offline Conversion Import.
How do you send Recruitee hires to Microsoft Ads?
LeadTrackr reads the Recruitee pipeline stage and the hired or disqualified status of each candidate, then imports the matching outcome into Microsoft Advertising through the Offline Conversions API. It captures the MSCLKID on the original application form and stores it against the Recruitee candidate, so when that candidate reaches Interview or Hired, the conversion is attributed back to the Microsoft ad click that produced the application.
The connection at a glance
How Recruitee + Microsoft Ads works
Why connect them
What Recruitee + Microsoft Ads unlocks
Bid on hires, not applications
Map Recruitee stages such as Interview and Hired to Microsoft Ads conversion goals, so automated bidding weights the clicks that produce placeable candidates rather than the ones that generate application volume.
MSCLKID stored on the candidate
Auto-tagging appends the MSCLKID to every Microsoft ad click. LeadTrackr captures it when the application form is submitted and holds it against the Recruitee candidate, so a hire weeks later still resolves to the campaign and keyword.
Cost per hire, not cost per application
Once hires flow back as conversions, Target CPA optimizes toward the real recruitment metric. Campaigns that produce many cheap applications but no placements stop absorbing budget.
Recruiters change nothing
LeadTrackr reads the Recruitee pipeline your recruiters already move candidates through. There is no extra field to fill in, no parallel status, and no change to how vacancies or stages are configured.
Recruiters feeding Recruitee hires into Microsoft Ads consistently report lower cost per hire once bidding optimizes on filled vacancies rather than application-form volume.
How it works
Set up once, runs automatically
Recruitee candidate reaches a mapped stage
A candidate advances to a stage such as Interview, or is marked Hired in the Recruitee pipeline — the stages you selected as conversions during setup.
LeadTrackr builds the offline conversion
LeadTrackr reads the MSCLKID stored on the Recruitee candidate and assembles the conversion using the original click time. No value is attached, because a candidate carries no amount.
Uploaded to Microsoft Advertising
The conversion is imported against your offline conversion goal and attributed to the original click date, so Target CPA reweights Bing and Audience Network delivery toward cost per hire.
FAQ
Recruitee + Microsoft Ads questions
Get started free
Start pushing Recruitee conversions to Microsoft Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime