Offline conversion tracking
Shopify + Microsoft Ads Integration
LeadTrackr sends Shopify orders — including the in-store purchases your team rings up on POS — to Microsoft Advertising as offline conversions, matching each order back to its MSCLKID so Bing search and Audience Network bidding optimize on the revenue that lands offline.
5-min setup · cancel anytime
How the pieces fit
From a Shopify order to a Microsoft Ads conversion
Shopify qualifies your leads — your team just works orders as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Search — Bing | €2,100 | 88 | 12 | €14.2k |
| Shopping | €1,300 | 72 | 7 | €8.1k |
| Audience | €900 | 110 | 3 | €3.4k |
| Brand | €400 | 56 | 2 | €1.9k |
Illustrative figures.
LeadTrackr pushes the paid-order value to Microsoft Ads via Offline Conversion Import.
How do you send Shopify orders to Microsoft Ads?
LeadTrackr reads Shopify orders and matches each one to the ad click that started it, then imports the outcome into Microsoft Advertising through the Offline Conversions API. It captures the MSCLKID when the visitor lands on your store and ties it to the customer, so an order placed later — online or in person through Shopify POS — is attributed back to the Microsoft ad click and carries the order total as its conversion value.
The connection at a glance
How Shopify + Microsoft Ads works
Why connect them
What Shopify + Microsoft Ads unlocks
In-store purchases become conversions
A customer who researches on Bing and buys in your shop is invisible to the Microsoft pixel. LeadTrackr matches that Shopify POS order back to the click, so the store visit finally counts as the conversion it is.
Order total drives Target ROAS
Each matched Shopify order is uploaded with its total attached. Microsoft Ads supports Target ROAS and Maximize Conversion Value on imported conversions, so bidding chases basket size rather than order count.
MSCLKID tied to the customer
Auto-tagging appends the MSCLKID to every Microsoft ad click. LeadTrackr stores it against the customer record, so a purchase days later — through any channel Shopify records — still resolves to the campaign and keyword.
True ROAS on omnichannel spend
Reporting only online checkouts understates campaigns that drive footfall. Feeding in-store Shopify revenue gives Microsoft Ads the full return picture, so budget stops leaving the campaigns that actually sell.
Retailers reporting in-store Shopify revenue to Microsoft Ads see the true return on campaigns that drive footfall, instead of judging them on online checkouts alone.
How it works
Set up once, runs automatically
A Shopify order is placed
An order is created in Shopify — through the online store or rung up on Shopify POS in your shop.
LeadTrackr matches it to the click
LeadTrackr matches the order to the stored MSCLKID via the customer record and assembles the conversion with the order total and the original click time.
Uploaded to Microsoft Advertising
The conversion is imported against your offline conversion goal, attributed to the original click date, and Target ROAS reweights Bing and Audience Network delivery toward revenue.
FAQ
Shopify + Microsoft Ads questions
Get started free
Start pushing Shopify conversions to Microsoft Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime