Offline conversion tracking
Microsoft Dynamics + Microsoft Ads Integration
LeadTrackr sends Dynamics opportunity stages and estimated values to Microsoft Advertising as offline conversions — the same vendor on both ends of the loop — matching each won opportunity back to its MSCLKID so Bing and Audience Network bidding optimize on pipeline value.
5-min setup · cancel anytime
How the pieces fit
From a Microsoft Dynamics deal to a Microsoft Ads conversion
Microsoft Dynamics qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Search — Bing | €2,100 | 88 | 12 | €14.2k |
| Shopping | €1,300 | 72 | 7 | €8.1k |
| Audience | €900 | 110 | 3 | €3.4k |
| Brand | €400 | 56 | 2 | €1.9k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Microsoft Ads via Offline Conversion Import.
How do you send Microsoft Dynamics opportunities to Microsoft Ads?
LeadTrackr reads the Dynamics opportunity stage and estimated value, then imports the matching outcome into Microsoft Advertising through the Offline Conversions API. It captures the MSCLKID on the original form submission and stores it against the Dynamics lead and opportunity, so when the opportunity reaches a mapped stage or is won, the conversion is attributed to the Microsoft ad click and carries the estimated value. Both systems are Microsoft’s, but they do not talk to each other on their own — LeadTrackr is what closes that loop.
The connection at a glance
How Microsoft Dynamics + Microsoft Ads works
Why connect them
What Microsoft Dynamics + Microsoft Ads unlocks
Bid on Dynamics sales stages
Map Dynamics stages such as Develop, Propose and Close to Microsoft Ads conversion goals, so automated bidding weights the clicks that progress through your sales process rather than the ones that only create a lead.
Estimated value drives Target ROAS
The estimated value on a won Dynamics opportunity becomes the conversion value. Microsoft Ads supports Target ROAS and Maximize Conversion Value on imported conversions, so higher-value pipeline pulls budget toward the queries that create it.
MSCLKID held on the Dynamics record
Auto-tagging appends the MSCLKID to every Microsoft ad click. LeadTrackr stores it on the Dynamics lead at submission and carries it to the opportunity, so a stage change months later still resolves to campaign, ad group and keyword.
One Microsoft stack, one closed loop
Dynamics holds the outcome and Microsoft Advertising buys the click, but neither imports from the other by default. LeadTrackr reads the opportunity and posts the conversion, so the Microsoft stack finally optimizes on its own pipeline data.
Running Dynamics and Microsoft Advertising without a conversion loop means the Microsoft stack optimizes on form fills while holding the pipeline data next door — connecting them is usually the single highest-leverage change available.
How it works
Set up once, runs automatically
Dynamics opportunity reaches a mapped stage
An opportunity advances to a stage such as Propose, or is marked won in Dynamics — the sales-process moments you selected as conversions.
LeadTrackr builds the offline conversion
LeadTrackr reads the MSCLKID stored on the Dynamics record and assembles the conversion with the estimated value and the original click time.
Uploaded to Microsoft Advertising
The conversion is imported against your offline conversion goal, attributed to the original click date, and automated bidding reweights Bing search and Audience Network delivery.
FAQ
Microsoft Dynamics + Microsoft Ads questions
More ways to use Microsoft Dynamics
Get started free
Start pushing Microsoft Dynamics conversions to Microsoft Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime