Offline conversion tracking
Zoho CRM + Microsoft Ads Integration
LeadTrackr sends Zoho CRM deal stages and expected revenue to Microsoft Advertising as offline conversions, matching each Closed Won deal back to its MSCLKID so Bing search and Audience Network bidding optimize on revenue.
5-min setup · cancel anytime
How the pieces fit
From a Zoho CRM deal to a Microsoft Ads conversion
Zoho CRM qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Search — Bing | €2,100 | 88 | 12 | €14.2k |
| Shopping | €1,300 | 72 | 7 | €8.1k |
| Audience | €900 | 110 | 3 | €3.4k |
| Brand | €400 | 56 | 2 | €1.9k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Microsoft Ads via Offline Conversion Import.
How do you send Zoho CRM deals to Microsoft Ads?
LeadTrackr reads the Zoho CRM deal stage and its revenue amount, then imports the matching outcome into Microsoft Advertising through the Offline Conversions API. It captures the MSCLKID on the original form submission and stores it against the Zoho lead and deal, so when the deal reaches a mapped stage or Closed Won, the conversion is attributed back to the Microsoft ad click and carries the deal revenue as its value.
The connection at a glance
How Zoho CRM + Microsoft Ads works
Why connect them
What Zoho CRM + Microsoft Ads unlocks
Bid on Zoho deal stages
Map Zoho stages such as Negotiation/Review and Closed Won to Microsoft Ads conversion goals, so automated bidding weights the clicks that move through your pipeline rather than the ones that only create a lead record.
Revenue drives Target ROAS
A Closed Won Zoho deal is uploaded with its amount attached. Microsoft Ads supports Target ROAS and Maximize Conversion Value on imported conversions, so the algorithm chases revenue rather than conversion count.
MSCLKID survives lead conversion
When a Zoho lead converts into a contact and deal, the MSCLKID travels with it. A stage change months later still resolves to the campaign, ad group and keyword that produced the original Microsoft ad click.
90 days of history on connection
Microsoft accepts offline conversions up to 90 days after the click. On connection, LeadTrackr can upload the Zoho deals from that window that already carry an MSCLKID, so bidding starts with real data instead of an empty model.
Zoho users feeding Closed Won revenue into Microsoft Ads give automated bidding a revenue signal on a channel where most competitors still optimize on raw lead volume.
How it works
Set up once, runs automatically
Zoho deal reaches a mapped stage
A deal advances to a stage such as Negotiation/Review, or is set to Closed Won in Zoho CRM — the stage changes you selected as conversions.
LeadTrackr builds the offline conversion
LeadTrackr reads the MSCLKID stored on the Zoho record and assembles the conversion with the deal revenue and the original click time.
Uploaded to Microsoft Advertising
The conversion is imported against your offline conversion goal, attributed to the original click date, and automated bidding reweights Bing and Audience Network delivery.
FAQ
Zoho CRM + Microsoft Ads questions
Get started free
Start pushing Zoho CRM conversions to Microsoft Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime