Offline conversion tracking
Pipedrive + Microsoft Ads Integration
LeadTrackr sends Pipedrive deals to Microsoft Advertising as offline conversions, matching each Won deal back to its MSCLKID and passing the Pipedrive deal value so Bing search and Audience Network bidding optimize toward revenue rather than form volume.
5-min setup · cancel anytime
How the pieces fit
From a Pipedrive deal to a Microsoft Ads conversion
Pipedrive qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Search — Bing | €2,100 | 88 | 12 | €14.2k |
| Shopping | €1,300 | 72 | 7 | €8.1k |
| Audience | €900 | 110 | 3 | €3.4k |
| Brand | €400 | 56 | 2 | €1.9k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Microsoft Ads via Offline Conversion Import.
How do you send Pipedrive deals to Microsoft Ads?
LeadTrackr reads the Pipedrive pipeline stage and deal value, then uploads the matching outcome to Microsoft Advertising through the Offline Conversions API. It captures the MSCLKID on the original form submission and stores it on the Pipedrive deal, so when the deal reaches Won the conversion is attributed back to the exact Microsoft ad click and carries the deal value. Target CPA, Target ROAS and Maximize Conversion Value then bid on that value-weighted signal across Bing, Yahoo and the Microsoft Audience Network.
The connection at a glance
How Pipedrive + Microsoft Ads works
Why connect them
What Pipedrive + Microsoft Ads unlocks
Bid on pipeline stages across Bing
LeadTrackr passes Pipedrive stages such as Proposal Made and Won to Microsoft Ads as offline conversions, so automated bidding steers spend toward the search queries that advance deals rather than the ones that merely fill a form.
Target ROAS on the Pipedrive deal value
A Won deal is uploaded with its Pipedrive deal value attached. Microsoft Ads supports Target ROAS and Maximize Conversion Value on imported conversions, so a €12,000 deal outweighs a €600 one in every future bid decision.
MSCLKID stored on the deal
Auto-tagging appends the MSCLKID to every Microsoft ad click. LeadTrackr captures it at form submission and writes it onto the Pipedrive person and deal, so a stage change weeks later still resolves to the campaign, ad group and keyword that earned the click.
90 days of pipeline, backfilled
Microsoft accepts offline conversions up to 90 days after the click. On connection, LeadTrackr can send the Pipedrive deals from that window that already carry an MSCLKID, so bidding starts with real history instead of an empty model.
Advertisers who feed Won Pipedrive deals into Microsoft Ads give automated bidding a revenue signal on a channel most competitors still optimize on raw form fills — usually at a noticeably lower cost per click than Google.
How it works
Set up once, runs automatically
Pipedrive deal reaches a mapped stage
A deal advances to a stage such as Proposal Made, or is marked Won in a Pipedrive pipeline — the moments you selected as conversions during setup.
LeadTrackr builds the offline conversion
LeadTrackr detects the stage change, retrieves the MSCLKID stored on the deal and assembles the conversion with the Pipedrive deal value and the original click time.
Uploaded to Microsoft Advertising
The conversion is imported against your offline conversion goal and attributed to the original click date, so Target CPA and Target ROAS adjust bids across Bing search and the Audience Network.
FAQ
Pipedrive + Microsoft Ads questions
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Start pushing Pipedrive conversions to Microsoft Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime