Offline conversion tracking
Microsoft Dynamics + ChatGPT Ads Integration
LeadTrackr sends Dynamics opportunity stages and estimated values to ChatGPT Ads through OpenAI’s Conversions API, matching each won opportunity back to its oppref click identifier so conversion-optimised bidding trains on pipeline instead of form fills.
5-min setup · cancel anytime
How the pieces fit
From a Microsoft Dynamics deal to a ChatGPT Ads conversion
Microsoft Dynamics qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Kitchen — Sponsored | €1,800 | 74 | 19 | €21.4k |
| Bathroom — Sponsored | €1,200 | 52 | 11 | €11.8k |
| Broad — Home Reno | €900 | 96 | 5 | €4.2k |
| Brand | €300 | 38 | 3 | €2.6k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to ChatGPT Ads via ChatGPT Ads Conversions API.
How do you send Microsoft Dynamics opportunities to ChatGPT Ads?
LeadTrackr reads the Dynamics opportunity stage and estimated value, then posts the matching outcome to the ChatGPT Ads Conversions API server-side. It captures the oppref click identifier when a visitor arrives from a sponsored ChatGPT placement, stores it against the Dynamics lead so it survives qualification into an opportunity, and fires the event with hashed email and phone for advanced matching when the opportunity reaches a mapped stage or is won.
The connection at a glance
How Microsoft Dynamics + ChatGPT Ads works
Why connect them
What Microsoft Dynamics + ChatGPT Ads unlocks
Server-side, built for B2B timing
A Dynamics opportunity that closes months after the click is beyond any browser pixel. LeadTrackr posts the outcome to the Conversions API when the stage actually changes, which is the layer OpenAI built for post-visit conversions.
Estimated value trains conversion bidding
The Dynamics estimated value is sent as the conversion value, so the oCPC auction can distinguish a large opportunity from a small one rather than treating every lead as an equal win.
oppref carried past the cookie window
The __oppref cookie lasts 30 days; a Dynamics sales cycle rarely does. LeadTrackr copies the identifier onto the lead at submission and carries it to the opportunity, so attribution outlives the browser.
Hashed matching as the fallback
Where oppref is missing, advanced matching on the SHA-256 hashed email and phone from the Dynamics contact recovers the match. Hashing happens inside LeadTrackr, so no raw contact data reaches OpenAI.
Dynamics teams that connect ChatGPT Ads at launch train conversion bidding on real opportunity stages from the first week, rather than paying to unlearn a form-fill model later.
How it works
Set up once, runs automatically
Dynamics opportunity reaches a mapped stage
An opportunity advances to Propose or is marked won — the Dynamics sales-process moments you chose as conversions, not the form fill that opened the lead.
LeadTrackr builds the server-side event
LeadTrackr reads the oppref value from the Dynamics record, adds the hashed email and phone, attaches the estimated value and stamps a stable event ID for deduplication against the OAIQ pixel.
Posted to the Conversions API
The event reaches your ChatGPT Ads Pixel ID over the server-side endpoint, attributed to the placement that earned the click, and conversion bidding shifts toward the conversations that create pipeline.
FAQ
Microsoft Dynamics + ChatGPT Ads questions
More ways to use Microsoft Dynamics
Get started free
Start pushing Microsoft Dynamics conversions to ChatGPT Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime