Offline conversion tracking
Microsoft Dynamics + Google Analytics 4 Integration
LeadTrackr sends Microsoft Dynamics deals to Google Analytics 4 through the Measurement Protocol, turning each opportunity stage change and Closed/Won — with its estimated value — into a server-side event you can report on and export as audiences to your ad platforms.
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How the pieces fit
From a Microsoft Dynamics deal to a Google Analytics 4 conversion
Microsoft Dynamics qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Paid Search | €5,100 | 168 | 44 | €41.2k |
| Paid Social | €3,400 | 142 | 25 | €22.8k |
| Organic | — | 210 | 14 | €12.5k |
| Referral | — | 64 | 5 | €4.6k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Google Analytics 4 via Measurement Protocol.
Microsoft Dynamics + Google Analytics 4
How Microsoft Dynamics opportunities become Google Analytics conversions
In plain English: LeadTrackr writes your Dynamics opportunities into GA4 so your reports show real pipeline value by channel — and you can export buyer audiences to Google Ads.
How it works in one picture
The full story
This connection writes Microsoft Dynamics outcomes into Google Analytics 4 server-side through the Measurement Protocol. When an Opportunity advances to a mapped stage or closes as Closed/Won, LeadTrackr sends a qualified_lead or converted_lead event with the Estimated Revenue as its value — no client-side tag, no cookie dependency, even when the opportunity closes weeks after the original click.
The payoff is reporting and audiences, not match keys: your GA4 monetization reports show revenue per channel straight from your closing Dynamics pipeline, and you can build an audience from the converted_lead event and export it to linked Google Ads accounts for remarketing and similar-audience expansion — turning opportunity data into reusable targeting.
What LeadTrackr reads
A mapped stage like Propose, or Closed/Won, writes a server-side GA4 event.
The Estimated Revenue field becomes the event value in GA4 reports.
How it works, step by step
You might be wondering
Q.How do you send Microsoft Dynamics opportunities to Google Analytics 4?
LeadTrackr reads the Dynamics opportunity stage and estimated value, then writes each outcome to GA4 as a server-side Measurement Protocol event — qualified_lead or converted_lead — carrying the Estimated Revenue as its value. Your reports show real pipeline value by channel, and you can export buyer audiences to linked Google Ads accounts for remarketing.
The connection at a glance
How Microsoft Dynamics + Google Analytics 4 works
Why connect them
What Microsoft Dynamics + Google Analytics 4 unlocks
Opportunity-stage data in GA4 reports
LeadTrackr writes Dynamics opportunity stage changes and Closed/Won outcomes into GA4 as events, so your reports show which campaigns and sources produce real opportunities and high-value wins — not just sessions and top-of-funnel form fills.
Audiences you can export to ad platforms
Build a GA4 audience from the "converted_lead" event sourced from Dynamics, then export it to linked Google Ads accounts for remarketing and similar-audience expansion — turning Dynamics opportunity data into reusable targeting.
Server-side, no client-side tag
Events arrive through the Measurement Protocol from LeadTrackr's servers, so Dynamics opportunity outcomes land in GA4 without any browser JavaScript, cookie dependency, or extra tag on your site. An opportunity that closes weeks after the original click is still recorded against the right campaign.
Revenue per channel from estimated value
LeadTrackr attaches the Dynamics Estimated Revenue as the event value, so GA4 monetization reports can show revenue per campaign and per source straight from your closing pipeline, with no manual spreadsheet reconciliation.
Teams that report Dynamics Closed/Won opportunities in GA4 can attribute estimated value back to channel and export buyer audiences to Google Ads — replacing all-form-fill remarketing with audiences seeded from real, high-value pipeline.
How it works
Set up once, runs automatically
Dynamics opportunity stage or value changes
An Opportunity advances to a mapped stage such as Propose, or moves to Closed/Won in your Dynamics sales process — the moments you chose to report on in GA4, each carrying its estimated value.
LeadTrackr builds the GA4 event
LeadTrackr constructs a "qualified_lead" or "converted_lead" Measurement Protocol event, attaching parameters like lead source, campaign, Dynamics opportunity stage, and the Estimated Revenue as the event value.
Event sent to GA4
LeadTrackr posts the event server-side to your GA4 property using its Measurement ID and API secret. It appears in your Events report, ready for explorations, funnels, and audiences you can export to linked Google Ads accounts for remarketing and similar-audience expansion.
FAQ
Microsoft Dynamics + Google Analytics 4 questions
More ways to use Microsoft Dynamics
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Start pushing Microsoft Dynamics conversions to Google Analytics 4
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime