Offline conversion tracking
Microsoft Dynamics + Google Ads Integration
LeadTrackr sends Microsoft Dynamics deals to Google Ads as offline conversions through Enhanced Conversions for Leads, matching each Closed/Won opportunity back to its GCLID and carrying its estimated value so Smart Bidding optimizes toward pipeline revenue instead of form fills.
5-min setup · cancel anytime
How the pieces fit
From a Microsoft Dynamics deal to a Google Ads conversion
Microsoft Dynamics qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Kitchen — Search | €4,800 | 142 | 38 | €38.4k |
| Bathroom — Search | €3,100 | 98 | 21 | €19.2k |
| Brand — Search | €1,200 | 210 | 12 | €9.1k |
| Display — Remarketing | €2,400 | 320 | 4 | €2.8k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Google Ads via Enhanced Conversions for Leads (Offline Conversion Import).
Microsoft Dynamics + Google Ads
How Microsoft Dynamics opportunities become Google Ads conversions
In plain English: when a Dynamics opportunity reaches Closed/Won, LeadTrackr tells Google Ads which ad click earned it — and how much it's worth — so Smart Bidding chases real pipeline.
How it works in one picture
The full story
This connection sends Microsoft Dynamics outcomes to Google Ads as offline conversions through Enhanced Conversions for Leads, delivered via the Google Ads Data Manager API. LeadTrackr captures the GCLID on every form submission and stores it on the Dynamics lead and the Opportunity it becomes, so when that Opportunity reaches a mapped stage like Propose or closes as Closed/Won, the conversion is attributed back to the exact ad click.
The opportunity's Estimated Revenue rides along as the conversion value, which feeds Smart Bidding (Target CPA / Target ROAS). Instead of optimizing on raw form volume, Google learns to favour the keywords, audiences and ad groups that produce larger, real opportunities in your Dynamics pipeline.
What LeadTrackr reads
A mapped stage like Propose, or the Closed/Won state, triggers the Google Ads conversion.
The Estimated Revenue field becomes the conversion value for value-based bidding.
How it works, step by step
You might be wondering
Q.How do you send Microsoft Dynamics opportunities to Google Ads?
LeadTrackr reads the Dynamics opportunity stage and estimated value, then uploads the matching outcome through Enhanced Conversions for Leads. It matches each Closed/Won opportunity back to its stored GCLID and sends the Estimated Revenue as the conversion value, so Target CPA and Target ROAS optimize toward clicks that become real pipeline — even when cookies are unavailable, via hashed first-party matching.
The connection at a glance
How Microsoft Dynamics + Google Ads works
Why connect them
What Microsoft Dynamics + Google Ads unlocks
Bid on opportunities, not form fills
LeadTrackr passes the moment a Dynamics lead qualifies into an Opportunity at a mapped stage to Google Ads as a conversion, so Smart Bidding stops chasing raw form volume and starts steering budget toward clicks that become real entries in your sales pipeline.
Value-based bidding from estimated revenue
When a Dynamics Opportunity closes as Closed/Won, LeadTrackr sends its Estimated Revenue as the conversion value. That powers Target ROAS in Google Ads, letting the algorithm prioritize the keywords and audiences that produce larger opportunities, not just more of them.
GCLID matched to the Dynamics opportunity
Every form submission stores its GCLID on the Dynamics lead and the Opportunity it becomes. LeadTrackr ties each later stage change or Closed/Won back to that click, so Google Ads attributes the conversion to the precise campaign, ad group, and keyword that earned it.
Stage-based conversions, automated
Map any Dynamics opportunity stage — Propose, Close, or a custom stage of your own — to a Google Ads conversion action once, and LeadTrackr pushes it for every opportunity that reaches that stage. No manual offline uploads, no spreadsheets, no re-tagging when your sales process changes.
Sales teams feeding Dynamics 365 estimated value into Google Ads see Smart Bidding shift spend toward high-value opportunities — in one illustrative B2B account, cost per Closed/Won opportunity fell roughly 22% after a month of value-based optimization on real pipeline.
How it works
Set up once, runs automatically
Dynamics opportunity reaches a mapped stage
A lead qualifies into an Opportunity that advances to Propose, or an Opportunity moves to Closed/Won in your Dynamics sales process. These are the stage and estimated-value moments you selected as conversions during setup.
LeadTrackr fires the conversion event
LeadTrackr detects the Dynamics stage change, retrieves the GCLID stored on the lead and Opportunity, and builds the matching "Qualified Lead" or "Converted Lead" event with the opportunity's Estimated Revenue as its value.
Event pushed to Google Ads
LeadTrackr uploads the conversion to Google Ads through Enhanced Conversions for Leads, attributed to the original click date. Smart Bidding ingests it and adjusts Target CPA / Target ROAS bids toward the queries that produce high-value opportunities.
FAQ
Microsoft Dynamics + Google Ads questions
More ways to use Microsoft Dynamics
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Start pushing Microsoft Dynamics conversions to Google Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime