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If you’re not using WordPress or your form provider isn’t supported, you can also set up a lead source using Google Tag Manager (GTM).
Why the WordPress plugin is the recommended setup. The plugin sends form submissions server-to-server, which means:
  • 100% of submissions are tracked reliably
  • Tracking is not blocked by adblockers, ITP, or browser limitations
  • No client-side script is needed to deliver the submission itself (enabling Channel Flow adds a small first-party script for attribution)
Currently supported WordPress form plugins:
  • GravityForms
  • ContactForm 7
  • Elementor
  • WPForms
  • Divi forms
Is your form plugin not supported yet? Let us know at support@leadtrackr.io, we’d love to hear from you and may add it to our roadmap!

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Step 1: Install the LeadTrackr Plugin

  1. In your WordPress dashboard, go to Plugins
  2. Click Add New Plugin
  3. Search for LeadTrackr
  4. Click Install Now
  5. Then click Activate
Install LeadTrackr plugin
Once activated, you’ll see LeadTrackr appear in your admin menu.
LeadTrackr in admin menu

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Step 2: Connect Your Project

To connect your WordPress site to your LeadTrackr account:
  1. Go to app.leadtrackr.io/dashboard/projects
  2. Open the project you want to connect
  3. In the URL of the page, you’ll find your Project ID
Find project ID in URL
Example: If the URL is https://app.leadtrackr.io/projects/16, your project ID is 16. Enter this number in the Project ID field in the plugin settings and hit Save.
Enter project ID in plugin

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Step 3: Select Your Form Provider

LeadTrackr automatically detects which supported form plugins are installed on your WordPress site. In the plugin settings:
  • Select your form provider (e.g. Contact Form 7, Elementor, etc.)
  • Navigate to the provider tab in the plugin

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Step 4: Enable Tracking for Your Forms

For each form you want to track:
  1. Give the form a recognizable name
  2. Enable tracking by checking the box
  3. Click Save
Your forms are now connected and all new submissions will be sent to LeadTrackr for qualification and conversion tracking.
Enable form tracking

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Cookies the Plugin Writes

The plugin only writes cookies once you enable Channel Flow. Without it, no cookies are set at all. With Channel Flow on, it writes four first-party cookies on your own domain: lt_channelflow and lt_session for the channel journey, lt_consent to send the visitor’s consent status along with the lead, and lt_probe, a technical check that is deleted in the same instant it is written.

Cookies Used by LeadTrackr

What each cookie is for, how long it lives and how to classify it in your cookie policy

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What’s Next?

Nice work, your forms are now connected to LeadTrackr! Next, set up the Channel Flow Tracker to capture the full user journey (UTM parameters, landing pages, referrers) alongside your form submissions. The plugin can do this itself — it is a switch under LeadTrackr → General → Channel Flow — so you only need Google Tag Manager for it if you already run a container. Then connect your conversion destinations to start sending offline conversions.

Set Up Channel Flow Tracker

Track the full user journey with UTM parameters

Set Up Google Ads Conversions

Send offline conversions to Google Ads

Set Up Meta Integration

Send offline conversions to Meta (Facebook)

Set Up GA4 Integration

Send offline conversions to Google Analytics 4