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Step 1: Add the LeadTrackr Tag to Your GTM Container

  1. Go to your container in Tag Manager
  2. Click Templates → Search Gallery
  3. Look for LeadTrackr tag
  4. Click Add to Workspace
Search GTM gallery

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Step 2: Create a New LeadTrackr Tag

  1. Go to Tags and click New
  2. Select LeadTrackr Tag as the tag type
  3. Choose Channel Flow Tracker as the tag type
Channel Flow Tracker tag type

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Step 3: Add a Trigger

Attach an All Pages trigger to the LeadTrackr tag. This ensures the Channel Flow Tracker can capture UTM parameters and build the full user journey before a lead is submitted.
If you’re using Google Consent Mode, keep the following in mind:
  • If your LeadTrackr tag is restricted to fire only when analytics_storage is granted, make sure the tag fires after consent has been given
  • This allows LeadTrackr to correctly store pageview data and attribution before the lead event occurs
  • If the tag fires before consent is granted, the channel flow may be incomplete or missing
All Pages trigger

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Step 4: Enable UTM Tracking in Your Ad Platforms

To get accurate source/medium/channel data in LeadTrackr, make sure UTM parameters are added to your ads. The tag saves the following parameters:
  • utm_source
  • utm_medium
  • utm_campaign
  • utm_content
  • utm_term

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Step 5: Publish Your Container

Once your tag and trigger are configured, publish your GTM container. Your channel flow tracking has now been set up, and will be automatically included in new lead entries.

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What’s Next?

Now that your channel flow tracking is active, connect your conversion destinations to start sending qualified leads to your ad platforms.

Set Up Google Ads Conversions

Send offline conversions to Google Ads

Set Up Meta Integration

Send offline conversions to Meta (Facebook)

Set Up GA4 Integration

Send offline conversions to Google Analytics 4

Set Up Conversion Labels

Link lead statuses to conversion events