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Before You Begin — Make sure you’ve already set up your integrations with the platforms where you want to send offline conversions:

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Step 1: Go to the Conversion Labels Tab

  1. Open your project in LeadTrackr
  2. Go to Project Settings
  3. Go to the Conversion Labels tab in the menu

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Step 2: Create a New Conversion Label

Click Create Label and fill in the following:
  • Label name — choose a clear name like “Qualified Lead”, “Appointment”, or “New Client”
  • Mark as Done:
    • If enabled: lead goes to the Rated tab after processing
    • If disabled: lead can be qualified again later (e.g. for multi-step conversions)
  • Ad platform conversion — link this label to the matching event in:
    • Google Ads (Create an Offline Conversion Action)
    • Meta Ads (using Event Name)
    • Google Analytics 4 (using GA4 event name)
Create conversion label
To get the most out of your setup, we recommend reading Structure Your Conversion Labels for Better Ad Performance first.

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You’re Ready to Track Real Conversions

Once your labels are set up and linked to the right integrations, you can start:
  • Rating leads using these labels
  • The real offline conversions will be sent back to your ad platforms
  • And you can start optimizing campaigns based on actual lead quality