Step 1: Create Internal Conversion Labels
Start with your own lead process. Create labels in LeadTrackr that describe key actions after a lead is captured, moments like:- Call Scheduled
- Quote Sent
- Deal Signed
- Not Interested
- Customer Onboarded
When to Use “Mark as Done”
Each label also has a setting called Mark as done. When this is enabled, leads will automatically move to the Rated tab after being processed. They won’t return to the “Open” inbox again.Step 2: Link Each Label to 1 Unique Event
Once your labels are in place, map each of them to a distinct GA4 event or Google Ads conversion.Google Analytics 4 (GA4)
When integrating with GA4, we recommend using Google’s standard event names. These unlock powerful built-in reports, especially useful for lead generation.| Event Name | Use When… |
|---|---|
generate_lead | A lead submits a form online, or is added offline |
qualify_lead | You mark a lead as qualified |
disqualify_lead | You mark a lead as not relevant or not valuable |
working_lead | A rep contacts the lead or vice versa |
close_convert_lead | The lead becomes a paying customer |
close_unconvert_lead | The lead is lost or didn’t become a customer |
Google Ads
Create one conversion per LeadTrackr label, and assign each a conversion category that reflects the action type.| Example Label in LeadTrackr | Google Ads Conversion Name | Conversion Category |
|---|---|---|
| Call Scheduled | Appointment Set | Qualified Lead |
| Quote Sent | Quote Sent | Qualified Lead |
| Deal Signed | Signed Contract | Converted Lead |
Example Structures by Industry
B2B SaaS
| LeadTrackr Label | Mark as done | GA4 Event | Google Ads Conversion |
|---|---|---|---|
| Demo Scheduled | No | qualify_lead | Demo Call Booked |
| Quote Sent | No | working_lead | Quote Sent |
| Trial Started | No | close_convert_lead | Trial Started |
| Subscription Started | Yes | close_unconvert_lead | Trial Not Converted |
Automotive / Car Dealership
| LeadTrackr Label | Mark as done | GA4 Event | Google Ads Conversion |
|---|---|---|---|
| Test Drive Booked | No | qualify_lead | Test Drive |
| Offer Sent | No | working_lead | Offer Shared |
| Vehicle Sold | Yes | close_convert_lead | Vehicle Purchase |
| Lost Deal | Yes | close_unconvert_lead | Lost Sale |
Real Estate
| LeadTrackr Label | Mark as done | GA4 Event | Google Ads Conversion |
|---|---|---|---|
| Viewing Scheduled | No | qualify_lead | Property Viewing |
| Offer Placed | No | working_lead | Offer Submitted |
| Contract Signed | Yes | close_convert_lead | Contract Signed |
| Deal Lost | Yes | close_unconvert_lead | Not Sold |
Summary
- Create labels based on your internal sales process
- Map each label to one unique GA4 event and/or one unique Google Ads conversion
- Stick to standard GA4 events where possible (
qualify_lead,close_convert_lead, etc.) - Use conversion categories in Google Ads to improve optimization
- Enable Mark as done only on the final step in your process