Skip to main content

​
Step 1: Open the Meta Integration Settings in LeadTrackr

  1. Go to your Project Settings
  2. Navigate to the Meta Integration tab
You’ll see three fields you need to fill in:
  • Pixel ID
  • Access Token
  • Phone Number Country Code Fallback

​
Step 2: Find Your Meta Data Set ID

To find your Pixel ID:
  1. Go to Facebook Business Manager
  2. Navigate to: Events Manager → Data Sources → select your Pixel
  3. Click on the Settings tab
  4. Copy the DataSet ID
Paste this into the Pixel ID field in LeadTrackr.
Find Meta DataSet ID

​
Step 3: Generate a Meta Access Token

Meta uses access tokens to authorize offline conversion events sent via the Conversions API. To generate your Access Token:
  1. In Events Manager, in the same data set setting where you got your pixel ID
  2. Under Settings, scroll down to the section called Conversions API
  3. Click Generate Access Token
  4. Copy the generated token
Paste this into the Access Token field in LeadTrackr.
Generate Meta access token

​
Step 4: Add a Phone Number Country Code Fallback

Meta requires phone numbers to be sent in international format (e.g. +31, +1). If a phone number in your lead data doesn’t include a country code, LeadTrackr will automatically add the fallback code you set here. Example: If most of your leads are Dutch, select +31.

​
That’s It!

Your Meta (Facebook) integration is now ready to send offline conversions via the Conversions API.

​
What’s Next?

Your Meta integration is ready — now link your lead statuses to Meta events using conversion labels.

Set Up Conversion Labels

Link your lead statuses to Meta conversion events

​
Further Reading