Changelog - LeadTrackr

Lead sources

Channel Flow: Rebuilt — a lead’s channel path now shows real sessions instead of channel changes. Three separate visits over three weeks used to collapse into a single touchpoint dated at the first; every visit is now its own entry, with the landing page it started on
- Visitors arriving through a country domain of a search engine, such as google.nl, were recorded as a referral instead of organic traffic
- Campaigns using auto-tagging without UTM parameters are now attributed through the click ID in the URL, so a Google Ads click no longer arrives as direct
Leads: Every lead now records the page the conversion happened on and the Google Consent Mode state at that moment. Consent is recorded only — blocking remains the job of your consent banner
WordPress: Channel Flow no longer needs Google Tag Manager. The plugin records the journey itself, and the LeadBot can be switched on straight from the plugin settings. On by default for new installations and left off on sites that update, so nothing changes on an existing site until you turn it on
- Fluent Forms and WPForms submit first and last name as one field, which used to end up in the first name in one piece
- A company name appearing above the first name in a form claimed that field, and the real first name was never stored
Google Tag Manager: A new version of the tag template is available in the gallery. Accept the update per container and publish to pick up the changes above

v1.3.1

Conversion Labels: Added conversion paths — give a label an ordered set of prerequisite steps, and leads are automatically taken through each step (every step sending its own conversions) before the final label is applied
Conversion Labels: New “convert once” option — when enabled, a conversion is sent to the ad platforms at most once per lead; re-applying the label later only updates the lead’s status without re-sending
Pipedrive: The integration now supports lead events next to deal events — choose deals, leads, or both per connection, and the webhooks in Pipedrive are updated immediately when you change it

v1.3.0

Integrations: Launched a full-fledged integrations setup — connect external tools to LeadTrackr and automatically process lead conversions from incoming events
- Custom Webhooks — receive events from any system and turn them into conversions using flexible mapping rules
- Pipedrive — connect your Pipedrive account and automatically fire conversion labels as deals move through your pipeline
- More integrations are on the way, including TeamLeader and HubSpot
Conversion Labels: Labels can now be reordered by dragging them in the settings tab — your custom order is used everywhere labels are shown, from the leads table to filters and exports

v1.2.7

Notifications: Introduced email notifications, configurable per project under Settings → Notifications. Two types are available:
- New lead notifications — get an email the moment a new lead comes in
- Lead reminders — a scheduled digest of your open leads, sent daily, weekly, or monthly at a time and timezone you choose; daily reminders can be limited to weekdays only
- Each team member can opt in or out of either type individually, so people only receive what’s relevant to them
Billing: Improved billing screen with a billing history section — customers can now see their past invoices with status and amount, and view or download each invoice as a PDF
Conversion Labels: Added a “None” option for Google Ads conversion labels, so a label can be created without binding it to a conversion action

v1.2.6

Lead Detail: Redesigned lead detail dialog — information is better organised and easier to scan at a glance
Lead Detail: Process leads for conversion directly from the open detail dialog — no need to close it first
Lead Detail: Navigate to the previous or next lead without closing the dialog, using arrow buttons or keyboard arrow keys
Lead Detail: Improved form field styling for a cleaner data entry experience
Lead Detail: Timeline is now expandable to show more event detail inline
Leads: Added items-per-page control to the leads table

v1.2.5

Members: Project owners can now transfer ownership to another member — they receive an email to accept or decline, and the previous owner becomes an admin on acceptance
Billing: Plan entitlements are now shown inline in Conversion Labels settings — Google Ads, GA4, and Meta integrations display a notice when not included in the current plan

v1.2.4

Onboarding: Completely redesigned onboarding flow — new users are now guided step-by-step through connecting Google, setting up ad accounts, configuring GA4 and Meta, creating a conversion label, and choosing a plan
Onboarding: New project setup wizard available for existing users when creating additional projects
Google Ads: You can now create new Google Ads conversion actions directly from LeadTrackr — no need to jump into the Google Ads interface
Mobile: Various UI improvements across the dashboard for better mobile experience
Conversion Labels: Converted Lead conversion label is now not made on project creation anymore due to being able to be made in the onboardin flow

v1.2.3

Google Ads: Support for nested MCC (manager) accounts — you can now connect and manage accounts within a Google Ads MCC hierarchy
Google Ads: Filter conversion actions to only show actions that support offline conversions
Performance: Various optimization improvements

v1.2.2

Members: Admins can now promote other members to Admin, previously only the Owner could do this
Conversion Labels: Lost and Converted are now real, editable labels by default — they can be renamed and customised like any other label
Google Ads: Improved GCLID validation — less strict checking to reduce false negatives

v1.2.1

Export: Added Unique ID, First Channel, and Last Channel fields (source, medium, campaign, content, term) to the leads export
Export: Added link to API documentation in the export modal for programmatic access
Lead Detail: Expanded Channel Path section to display campaign, content, and term details per channel step

v1.2.0

API (Beta): Restructured getLead endpoint — all identifiers (leadId, uniqueIdentifier, email, phone)
API (Beta): Added email and phone exact-match filters to getLeads
API (Beta): Added updateLeadStatus endpoint to queue leads for conversion processing via the API
API (Beta): Leads looked up by email, phone, or uniqueIdentifier now return the most recently created match
Added JavaScript and PHP code examples to all API reference pages

v1.1.0

v1.0.1