- Notifications: Introduced email notifications, configurable per project under Settings → Notifications. Two types are available:
- New lead notifications — get an email the moment a new lead comes in
- Lead reminders — a scheduled digest of your open leads, sent daily, weekly, or monthly at a time and timezone you choose; daily reminders can be limited to weekdays only
- Each team member can opt in or out of either type individually, so people only receive what’s relevant to them
- Billing: Improved billing screen with a billing history section — customers can now see their past invoices with status and amount, and view or download each invoice as a PDF
- Conversion Labels: Added a “None” option for Google Ads conversion labels, so a label can be created without binding it to a conversion action
- Lead Detail: Redesigned lead detail dialog — information is better organised and easier to scan at a glance
- Lead Detail: Process leads for conversion directly from the open detail dialog — no need to close it first
- Lead Detail: Navigate to the previous or next lead without closing the dialog, using arrow buttons or keyboard arrow keys
- Lead Detail: Improved form field styling for a cleaner data entry experience
- Lead Detail: Timeline is now expandable to show more event detail inline
- Leads: Added items-per-page control to the leads table
- Members: Project owners can now transfer ownership to another member — they receive an email to accept or decline, and the previous owner becomes an admin on acceptance
- Billing: Plan entitlements are now shown inline in Conversion Labels settings — Google Ads, GA4, and Meta integrations display a notice when not included in the current plan
- Onboarding: Completely redesigned onboarding flow — new users are now guided step-by-step through connecting Google, setting up ad accounts, configuring GA4 and Meta, creating a conversion label, and choosing a plan
- Onboarding: New project setup wizard available for existing users when creating additional projects
- Google Ads: You can now create new Google Ads conversion actions directly from LeadTrackr — no need to jump into the Google Ads interface
- Mobile: Various UI improvements across the dashboard for better mobile experience
- Conversion Labels: Converted Lead conversion label is now not made on project creation anymore due to being able to be made in the onboardin flow
- Google Ads: Support for nested MCC (manager) accounts — you can now connect and manage accounts within a Google Ads MCC hierarchy
- Google Ads: Filter conversion actions to only show actions that support offline conversions
- Performance: Various optimization improvements
- Members: Admins can now promote other members to Admin, previously only the Owner could do this
- Conversion Labels: Lost and Converted are now real, editable labels by default — they can be renamed and customised like any other label
- Google Ads: Improved GCLID validation — less strict checking to reduce false negatives
- Export: Added Unique ID, First Channel, and Last Channel fields (source, medium, campaign, content, term) to the leads export
- Export: Added link to API documentation in the export modal for programmatic access
- Lead Detail: Expanded Channel Path section to display campaign, content, and term details per channel step
- API (Beta): Restructured
getLeadendpoint — all identifiers (leadId,uniqueIdentifier,email,phone) - API (Beta): Added
emailandphoneexact-match filters togetLeads - API (Beta): Added
updateLeadStatusendpoint to queue leads for conversion processing via the API - API (Beta): Leads looked up by
email,phone, oruniqueIdentifiernow return the most recently created match - Added JavaScript and PHP code examples to all API reference pages
- Launched the Public API with full documentation
- New endpoints:
getLead,getLeads, andupdateLeadStatus - Added API Reference section to the docs
- Created new endpoint
/api/leads/createServerSideLeadfor Server Sided Leads - Updated UI to make it easier to find/setup new lead sources
- Improved Edit Project UI on mobile devices