Enhanced Conversions for Leads

Help Google recognise which ads brought customers

Use lead contact details to help Google match sales back to ads when click information is missing.

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Lead details

Femke Hendriks

Won · €3,150

GCLID

Missing

Clicked on another device

femke@hendriksbv.nl

sha256 · 3f9a…c21e

Phone

+31 6 1234 5678

sha256 · 8b07…e4d9

Matched to the ad click

Search – Roofing · via email and phone

Trusted by 100+ agencies

The problem

Why can't Google recognise this customer?

Without LeadTrackr

Matching depends on available click information
Missing click details can break the connection
Sales outcomes may go unmatched

With LeadTrackr

Contact details offer another matching route
Google gets hashed email and phone details
Lead outcomes carry more matching information

Give Google another way to match

LeadTrackr includes hashed email and phone details with lead outcomes. This helps Google match them when the original ad click information is missing.

Use email for matching
Use phone for matching
Support matches beyond click information

femke@hendriksbv.nl

Phone

+31 6 1234 5678

Hashed

3f9a8e…c21e

8b07d1…e4d9

Matched to the ad click

no gclid needed

SituationGCLIDMatched

Browser stripped the click ID

No gclid in the landing URL

Clicked on mobile, sent form on laptop

Different device, different browser

Called back a week later

The click ID never reached the lead

Matched through hashed email and phone.

Connect matching to meaningful outcomes

A better match matters when the outcome matters. Send qualified leads and won deals so Google can learn which enquiries turned into business.

Send qualified leads
Send won deals
Include your configured value

Keep the outcome in your existing workflow

Mark the outcome in LeadTrackr or let a connected CRM stage do it. Contact details support matching when that outcome goes back to Google.

Update a lead once
Use connected CRM stages
Send outcomes with matching details

Google Ads · Conversion settings

Send click IDs

GCLID, GBRAID, WBRAID

Enhanced conversions for leads

Hashed email and phone (SHA-256)

Send conversion value

Fixed or real deal value

conversion: "Won"

gclid: null

hashed_email: "3f9a8e41…c21e"

hashed_phone: "8b07d1a2…e4d9"

How it works

How can Google match more outcomes?

Capture the lead

Collect the lead's email address or phone number.

Record the outcome

Mark the lead as qualified or won.

Send matching details

Include hashed contact details with the outcome sent to Google.

FAQ

Questions we get a lot

Enhanced Conversions for Leads is Google's way of using hashed email addresses and phone numbers to match lead outcomes to ads. Hashing converts those details into coded values before they are sent.

Hashing converts an email address or phone number into a coded value before it is sent. Google uses those values for matching. It does not mean every lead will be matched.

Yes. A Google click ID is the identifier that links a visit to an ad click. Enhanced Conversions for Leads gives Google another matching route using hashed contact details when that identifier is missing.

No. Treat matching details as part of your lead data setup, including consent. LeadTrackr records consent per lead. Hashing is a matching method, not permission to send data.

They work together. Offline conversion tracking sends the outcome, such as a qualified lead or won deal. Enhanced Conversions for Leads adds hashed contact details to help Google match that outcome to an ad.

Works well with

Get more out of every lead

Offline Conversion Tracking

Teach your ads which leads become customers

Privacy & GDPR

Control how you handle lead data

Reporting & Analytics

Show which campaigns bring customers

Get started free

Help Google connect outcomes to ads

Send meaningful lead outcomes with the details Google can use to match them.

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30 days free · Cancel anytime