LeadTrackr

Lead Qualification

Teach your ads which leads matter

Turn a lead status into feedback for Google and Meta. Show your campaigns what a good lead looks like.

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LJ

Lucas Jansen

Request a quote · google / cpc

Qualified

Set status

New
Qualified
Won
Not a fit

Conversion sent

Google AdsSent
MetaSent
GA4Sent

Trusted by 100+ agencies

Ads Intelligence
Adsposure
Brandfirm
BrandVisible
Confixo
Druktemaker
Klikko
Klubb
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing
Ads Intelligence
Adsposure
Brandfirm
BrandVisible
Confixo
Druktemaker
Klikko
Klubb
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing

The problem

Do your ads know a good lead?

Without LeadTrackr

  • All submissions look equally valuable
  • Lead quality stays with sales
  • Outcomes need manual reporting

With LeadTrackr

  • Your statuses distinguish valuable leads
  • Quality becomes feedback for your ads
  • Status changes trigger configured conversions

Use the outcomes your team recognises

Create statuses that reflect your sales process, such as Qualified and Won. Your team can mark the outcome in LeadTrackr with one click.

  • Create your own statuses
  • Mark qualified leads
  • Record won deals

Conversion label · Qualified

Label

Google Ads

Event: Qualified lead

Meta

Event: Lead

GA4

Event: qualify_lead

Microsoft Ads

Event: —

Value

FixedDeal value

Send

Once per lead

In LeadTrackr

One click on the lead

or

In your CRM

Deal moves stage

Conversion label

Won · €6,400

Google Ads
Meta
GA4

Decide what each platform learns

Choose which platforms receive a conversion for each status. Give the outcome a fixed value or send the actual deal value.

  • Choose platforms per status
  • Set a fixed value
  • Send the actual deal value

Start before you have a CRM

Qualify leads directly in LeadTrackr. If you already use a supported CRM, its stages can update outcomes automatically.

  • Work directly in LeadTrackr
  • Connect existing CRM stages
  • Avoid entering the outcome twice

Leads

No CRM connected
LeadSourceStatus
Sanne BosgoogleWon
Tom WillemsfacebookQualified
Iris MuldergoogleNot a fit
Ruben de GrootbingNew

How it works

How does one status change your feedback?

01

Define good leads

Create statuses that reflect meaningful progress in your sales process.
02

Choose the feedback

Select platforms and values for each status.
03

Mark the outcome

Update in LeadTrackr or automatically through a connected CRM.

FAQ

Questions we get a lot

Lead Qualification is how you tell LeadTrackr which leads are valuable. Create your own statuses, choose where each outcome goes and give it a fixed value or the actual deal value.
Your team does. LeadTrackr sends the outcomes you define; it does not decide whether someone is a good prospect. Use statuses that mean something in your sales process.
Yes. Create statuses and update leads directly in LeadTrackr. You can send outcomes to your ad platforms without connecting a CRM.
Yes. For each status, choose which platforms receive a conversion and whether to use a fixed value or the actual deal value.
Choose an outcome that reflects value and occurs often enough to guide your campaigns. For a long sales cycle, a qualified lead or appointment can provide feedback before the final sale.

Works well with

Get more out of every lead

Offline Conversion Tracking

Teach your ads which leads become customers

CRM Integrations

Turn CRM updates into signals for ads

Lead Inbox

See every lead in one place

Get started free

Turn sales feedback into signals for ads

Define a good lead once. Send the outcome when its status changes.

Start Free Trial

30 days free · Cancel anytime