Offline conversion tracking
Salesforce + Google Ads Integration
LeadTrackr sends Salesforce Opportunities to Google Ads as offline conversions through Enhanced Conversions for Leads, matching each Closed Won Opportunity back to its GCLID and carrying the Amount as value so Smart Bidding optimizes toward revenue instead of form fills.
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How the pieces fit
From a Salesforce deal to a Google Ads conversion
Salesforce qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Kitchen — Search | €4,800 | 142 | 38 | €38.4k |
| Bathroom — Search | €3,100 | 98 | 21 | €19.2k |
| Brand — Search | €1,200 | 210 | 12 | €9.1k |
| Display — Remarketing | €2,400 | 320 | 4 | €2.8k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Google Ads via Enhanced Conversions for Leads (Offline Conversion Import).
Salesforce + Google Ads
How Salesforce Opportunities become Google Ads conversions
In plain English: when a Salesforce Opportunity reaches Closed Won, LeadTrackr tells Google Ads which click earned it and how much it was worth — so Smart Bidding chases revenue, not form fills.
How it works in one picture
The full story
LeadTrackr captures the GCLID on every web-to-lead form submission and stores it on the matching Salesforce Lead, carrying it through to the Opportunity it converts into. As the StageName advances and the Amount is set, LeadTrackr listens for the stage changes you mapped — for example Negotiation/Review as a qualified lead and Closed Won as a converted lead.
When an Opportunity hits a mapped stage, LeadTrackr uploads the conversion to Google Ads through Enhanced Conversions for Leads, attributed to the original click and carrying the Opportunity Amount as its value. Smart Bidding strategies like Target CPA and Target ROAS then steer budget toward the keywords and audiences that produce larger, real deals.
What LeadTrackr reads
The StageName field — Negotiation/Review and Closed Won mapped to your conversion actions.
Sent as the conversion value to power value-based bidding in Google Ads.
How it works, step by step
You might be wondering
Q.How do you send Salesforce Opportunities to Google Ads?
LeadTrackr reads the Salesforce StageName and Amount, then uploads the matching outcome to Google Ads through Enhanced Conversions for Leads, delivered via the Google Ads Data Manager API. It captures the GCLID on the original form submission and stores it on the Salesforce Lead, so when an Opportunity reaches Closed Won the conversion attributes back to the exact click and the Amount becomes the value. Smart Bidding then optimizes Target CPA and Target ROAS toward the audiences that drive higher-Amount Opportunities.
The connection at a glance
How Salesforce + Google Ads works
Why connect them
What Salesforce + Google Ads unlocks
Bid on real Opportunities, not form fills
LeadTrackr passes the Salesforce Opportunity stage to Google Ads as a conversion, so Smart Bidding stops chasing raw form volume and starts steering budget toward clicks that advance to Negotiation/Review and Closed Won inside your pipeline.
Value-based bidding from Opportunity Amount
When a Salesforce Opportunity moves to Closed Won, LeadTrackr sends its Amount as the conversion value. That powers Target ROAS in Google Ads, letting the algorithm prioritize the keywords and audiences that produce larger deals, not just a higher count of them.
GCLID matched to the Salesforce Lead
Every form submission stores its GCLID on the Salesforce Lead and follows it onto the converted Opportunity. LeadTrackr ties each later stage change back to that click, so Google Ads attributes the conversion to the precise campaign, ad group, and keyword that earned it.
Stage-based conversions, automated
Map any Salesforce StageName value to a Google Ads conversion action once, and LeadTrackr pushes it for every Opportunity that reaches that stage. No manual offline conversion uploads, no CSV exports from reports, no re-tagging when your sales process changes.
Agencies feeding Salesforce Closed Won Amounts into Google Ads see up to 39% more converting leads on the same budget once Smart Bidding optimizes on real Opportunity value instead of form fills.
How it works
Set up once, runs automatically
Salesforce Opportunity reaches a mapped stage
An Opportunity advances to a StageName you selected as a conversion — for example Negotiation/Review for a qualified lead, or Closed Won for a converted lead — with its Amount set on the record.
LeadTrackr fires the conversion event
LeadTrackr detects the StageName change, retrieves the GCLID stored on the originating Salesforce Lead, and builds the matching "Qualified Lead" or "Converted Lead" event with the Opportunity Amount as its value.
Event pushed to Google Ads
LeadTrackr uploads the conversion to Google Ads through Enhanced Conversions for Leads, attributed to the original click date. Smart Bidding ingests it and adjusts Target CPA / Target ROAS bids toward the audiences that drive higher-Amount Opportunities.
FAQ
Salesforce + Google Ads questions
More ways to use Salesforce
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Start pushing Salesforce conversions to Google Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime