Offline conversion tracking
Recruitee + Google Ads Integration
LeadTrackr sends Recruitee candidates to Google Ads as offline conversions through Enhanced Conversions for Leads, matching each hire back to its GCLID so Smart Bidding optimizes toward people you hire instead of applications you pile up.
5-min setup · cancel anytime
How the pieces fit
From a Recruitee candidate to a Google Ads conversion
Recruitee qualifies your leads — your team just works candidates as usual.
| Campaign | Spend | Form fills | Qualified | hires |
|---|---|---|---|---|
| Kitchen — Search | €4,800 | 142 | 38 | 16 |
| Bathroom — Search | €3,100 | 98 | 21 | 9 |
| Brand — Search | €1,200 | 210 | 12 | 5 |
| Display — Remarketing | €2,400 | 320 | 4 | 1 |
Illustrative figures.
LeadTrackr pushes the hired-candidate outcome to Google Ads via Enhanced Conversions for Leads (Offline Conversion Import).
Recruitee + Google Ads
How Recruitee candidates become Google Ads conversions
In plain English: when a Recruitee candidate is hired, LeadTrackr tells Google Ads which click earned them — so Smart Bidding optimizes toward filled vacancies, not application volume.
How it works in one picture
The full story
LeadTrackr sends Recruitee outcomes to Google Ads as offline conversions through Enhanced Conversions for Leads, delivered via the Google Ads Data Manager API. It captures the GCLID on the original application submission and stores it against the Recruitee candidate, so when that candidate advances to a qualifying stage or is marked Hired, the conversion is attributed back to the exact ad click — even weeks later, even after the cookie is gone.
Because a qualified applicant and a hire become two separate conversion actions, Smart Bidding stops chasing raw application volume. Target CPA learns which clicks produce candidates your recruiters actually progress, and your reporting finally shows a real cost per hire per campaign and keyword. There is no conversion value to send here — a job application carries no amount — so this is deliberately a Target CPA story rather than a Target ROAS one.
What LeadTrackr reads
Map the stage where a recruiter has actually spoken to the candidate — usually Interview — to your Qualified Lead conversion action.
The Hired status fires your Converted Lead conversion, giving Target CPA a genuine cost-per-hire target to bid against.
How it works, step by step
You might be wondering
Q.How do you send Recruitee candidates to Google Ads?
LeadTrackr reads the Recruitee pipeline stage and hired/disqualified status, then uploads the matching outcome to Google Ads via Enhanced Conversions for Leads through the Google Ads Data Manager API. It ties the GCLID captured at application to the candidate, so when they are marked Hired the conversion is attributed to the exact click and Target CPA optimizes toward your real cost per hire. No conversion value is sent — a candidate has no amount — so Target ROAS is not the strategy to use here.
The connection at a glance
How Recruitee + Google Ads works
Why connect them
What Recruitee + Google Ads unlocks
Bid on hires, not applications
LeadTrackr passes a Recruitee candidate who reaches a qualifying stage to Google Ads as a conversion, so Smart Bidding stops chasing every "apply now" form and starts steering budget toward the clicks that produce candidates your recruiters actually progress.
A real cost per hire in Google Ads
With the Hired status wired to its own conversion action, your Google Ads reporting shows cost per hire per campaign, ad group, and keyword — the number recruitment marketing is actually judged on, instead of cost per application.
GCLID matched to the Recruitee candidate
Every application stores its GCLID against the matching Recruitee candidate. LeadTrackr ties each later stage change or Hired outcome back to that click, so Google Ads credits the precise campaign, ad group, and keyword that earned the hire.
Stage-based conversions, automated
Map a Recruitee pipeline stage or the Hired status to a Google Ads conversion action once, and LeadTrackr pushes it for every candidate who reaches it. No manual offline uploads, no CSV exports from Recruitee, no re-tagging when you add a stage to an offer.
Employers feeding Recruitee hire data into Google Ads consistently report lower cost per hire once Smart Bidding optimizes on filled vacancies instead of application forms.
How it works
Set up once, runs automatically
Recruitee candidate reaches a mapped stage
A candidate advances to a qualifying stage — typically Interview, where a recruiter has actually spoken to them — or is marked Hired in Recruitee. These are the moments you selected as conversions during setup.
LeadTrackr fires the conversion event
LeadTrackr picks up the Recruitee stage change, retrieves the GCLID stored against the candidate, and builds the matching "Qualified Lead" or "Converted Lead" event.
Event pushed to Google Ads
LeadTrackr uploads the conversion to Google Ads through Enhanced Conversions for Leads, attributed to the original click date. Smart Bidding ingests it and adjusts Target CPA bids toward the sources that produce hires.
FAQ
Recruitee + Google Ads questions
More ways to use Recruitee
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5-min setup · cancel anytime