Offline conversion tracking
Recruitee + Meta Ads Integration
LeadTrackr sends Recruitee candidates to Meta Ads through the Conversions API (CAPI), matching each qualifying stage and hire to its fbclid so Advantage+ delivery and lookalikes learn from people you actually hire.
5-min setup · cancel anytime
How the pieces fit
From a Recruitee candidate to a Meta Ads conversion
Recruitee qualifies your leads — your team just works candidates as usual.
| Campaign | Spend | Form fills | Qualified | hires |
|---|---|---|---|---|
| Lookalike 1% | €3,600 | 180 | 27 | 11 |
| Retargeting — IG | €2,200 | 124 | 18 | 7 |
| Prospecting | €1,900 | 156 | 8 | 3 |
| Broad | €1,400 | 240 | 3 | 1 |
Illustrative figures.
LeadTrackr pushes the hired-candidate outcome to Meta Ads via Conversions API (CAPI).
Recruitee + Meta Ads
How Recruitee candidates become Meta Ads conversions
In plain English: when a Recruitee candidate reaches interview or gets hired, LeadTrackr tells Meta server-side — so Advantage+ and lookalikes learn from people you hire, not everyone who taps apply.
How it works in one picture
The full story
LeadTrackr sends Recruitee outcomes to Meta Ads through the Conversions API (CAPI), server-side. It captures the fbclid on the original application submission and stores it against the Recruitee candidate, along with the hashed email and phone they entered on your form, so qualification and Hired events arrive even when the browser Pixel is blocked by ad blockers, iOS restrictions, or cookie consent.
Application forms carry unusually strong identifiers — candidates give a real email and phone because they want to be contacted — which pushes Event Match Quality toward the Great range. And because LeadTrackr only sends candidates who reached a qualifying stage or were marked Hired, your Lookalike Audiences are seeded from people who passed your process, giving Advantage+ delivery the downstream signal it needs to target the profile you hire instead of the profile that clicks.
What LeadTrackr reads
A candidate reaching your interview stage fires a server-side CAPI event with full match parameters.
The Hired status seeds Custom and Lookalike Audiences from people who actually accepted an offer.
How it works, step by step
You might be wondering
Q.How do you send Recruitee candidates to Meta Ads?
LeadTrackr reads the Recruitee pipeline stage and hired/disqualified status, then sends each qualifying outcome to Meta through the Conversions API (CAPI) server-side. It ties the fbclid from the application to the candidate and adds hashed email and phone, so a hire lifts Event Match Quality and lets Advantage+ delivery and Lookalike Audiences optimize toward people who resemble your real hires. The events carry no value — a candidate has no amount — so this optimizes on cost per hire, not ROAS.
The connection at a glance
How Recruitee + Meta Ads works
Why connect them
What Recruitee + Meta Ads unlocks
Server-side CAPI, no Pixel gaps
LeadTrackr sends Recruitee outcomes straight to Meta through the Conversions API server-side, so qualification and Hired events arrive even when the browser Pixel is blocked by ad blockers, iOS restrictions, or cookie consent.
High Event Match Quality
Each event carries the fbclid plus the hashed email and phone the candidate entered on your application form, pushing Event Match Quality toward the "Great" range so Meta can attribute more of your hires accurately.
Lookalikes seeded from real hires
Because LeadTrackr only sends candidates who reached a qualifying stage or were marked Hired, your Meta Custom and Lookalike Audiences are seeded from people who passed your process — not from everyone who ever clicked apply on a vacancy.
Advantage+ optimized on filled vacancies
Feeding hired Recruitee candidates into CAPI gives Advantage+ campaigns the downstream signal they need, so Meta delivery shifts spend toward audiences whose applications survive the first screen, rather than audiences that produce cheap volume and no hires.
Advertisers pushing hired Recruitee candidates into Meta via CAPI typically lift Event Match Quality into the "Great" range, giving Advantage+ a cleaner hire signal to optimize against.
How it works
Set up once, runs automatically
Recruitee candidate qualifies
A candidate reaches a mapped stage such as Interview, or is marked Hired in Recruitee — the signals you chose to treat as conversions.
LeadTrackr assembles the CAPI event
LeadTrackr pulls the fbclid stored against the Recruitee candidate and hashes their email and phone with SHA-256, assembling a server-side event with full match parameters.
Event sent to Meta via CAPI
LeadTrackr delivers the event to Meta through the Conversions API in near real time, attributed to the original click. Advantage+ delivery and your lookalike modeling update to favor people who resemble your hires rather than every applicant.
FAQ
Recruitee + Meta Ads questions
More ways to use Recruitee
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Start pushing Recruitee conversions to Meta Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime