Offline conversion tracking
Recruitee + Google Analytics 4 Integration
LeadTrackr sends Recruitee candidates to Google Analytics 4 through the Measurement Protocol, turning each pipeline-stage change and hire into a server-side event you can report on and export as audiences to your ad platforms.
5-min setup · cancel anytime
How the pieces fit
From a Recruitee candidate to a Google Analytics 4 conversion
Recruitee qualifies your leads — your team just works candidates as usual.
| Campaign | Spend | Form fills | Qualified | hires |
|---|---|---|---|---|
| Paid Search | €5,100 | 168 | 44 | 19 |
| Paid Social | €3,400 | 142 | 25 | 10 |
| Organic | — | 210 | 14 | 6 |
| Referral | — | 64 | 5 | 2 |
Illustrative figures.
LeadTrackr pushes the hired-candidate outcome to Google Analytics 4 via Measurement Protocol.
Recruitee + Google Analytics 4
How Recruitee candidates become GA4 events
In plain English: when a Recruitee candidate progresses or gets hired, LeadTrackr writes it into GA4 — so you can see which channels actually fill vacancies, not just which ones produce applications.
How it works in one picture
The full story
LeadTrackr sends Recruitee outcomes to Google Analytics 4 through the Measurement Protocol, writing each one as a server-side event. When a candidate reaches a qualifying stage or is marked Hired, LeadTrackr posts a qualified_lead or converted_lead event with parameters like lead source, campaign, the Recruitee offer and the stage reached — so events land in GA4 without any browser JavaScript, cookie dependency, or extra tag on your careers site.
That turns GA4 from an applications dashboard into a real hiring funnel: because the application event and the Recruitee stage events sit in the same property against the same session source, a funnel exploration runs from ad click to application to interview to hire, showing drop-off per channel. You can then build an audience on the converted_lead event and export it to linked Google Ads accounts for similar-audience expansion on your next vacancy.
What LeadTrackr reads
A candidate reaching your interview stage writes a qualified_lead event you can report and segment on.
The Hired status writes a converted_lead event, ready to export as a hire audience to Google Ads.
How it works, step by step
You might be wondering
Q.How do you send Recruitee candidates to Google Analytics 4?
LeadTrackr reads the Recruitee pipeline stage and hired/disqualified status, then writes each qualifying outcome to your GA4 property as a server-side Measurement Protocol event — qualified_lead or converted_lead, carrying the Recruitee offer and the stage reached. Because those events sit alongside the application event, a funnel exploration shows drop-off per channel from click to hire, and you can build an audience on converted_lead and export it to linked Google Ads accounts. No value is sent, so GA4 monetization reports stay empty by design.
The connection at a glance
How Recruitee + Google Analytics 4 works
Why connect them
What Recruitee + Google Analytics 4 unlocks
Hiring funnel in GA4 reports
LeadTrackr writes Recruitee stage changes and Hired outcomes into GA4 as events, so your reports show which campaigns and sources produce candidates who reach interview and get hired — not just sessions and application form fills.
Audiences you can export to ad platforms
Build a GA4 audience from the "converted_lead" event sourced from hired Recruitee candidates, then export it to linked Google Ads accounts for similar-audience expansion — turning hiring data into reusable targeting for your next vacancy.
Server-side, no client-side tag
Events arrive through the Measurement Protocol from LeadTrackr's servers, so Recruitee outcomes land in GA4 without any browser JavaScript, cookie dependency, or extra tag on your careers site. A hire made weeks after the original click is still recorded against the right campaign.
Channel quality, not channel volume
Because the stage and Hired events sit alongside the application event in the same property, GA4 shows the drop-off per channel: which job boards and campaigns send applicants who progress, and which ones only send applicants who never make it past the first screen.
Teams that report Recruitee hires in GA4 can finally see which channels deliver candidates who progress, replacing application-volume reporting with a funnel that runs through to the hire.
How it works
Set up once, runs automatically
Recruitee stage or status changes
A candidate advances to a mapped stage such as Interview, or is marked Hired in Recruitee — the moments you chose to report on in GA4.
LeadTrackr builds the GA4 event
LeadTrackr constructs a "qualified_lead" or "converted_lead" Measurement Protocol event, attaching parameters like lead source, campaign, the Recruitee offer, and the pipeline stage reached.
Event sent to GA4
LeadTrackr posts the event server-side to your GA4 property using its Measurement ID and API secret. It appears in your Events report, ready for explorations, funnels, and audiences you can export to linked Google Ads accounts.
FAQ
Recruitee + Google Analytics 4 questions
More ways to use Recruitee
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Start pushing Recruitee conversions to Google Analytics 4
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime