Offline conversion tracking
Odoo + Google Analytics 4 Integration
LeadTrackr sends Odoo opportunities to Google Analytics 4 through the Measurement Protocol, turning each pipeline-stage change and Won flag into a server-side event you can report on and export as audiences to your ad platforms.
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How the pieces fit
From a Odoo deal to a Google Analytics 4 conversion
Odoo qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Paid Search | €5,100 | 168 | 44 | €41.2k |
| Paid Social | €3,400 | 142 | 25 | €22.8k |
| Organic | — | 210 | 14 | €12.5k |
| Referral | — | 64 | 5 | €4.6k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Google Analytics 4 via Measurement Protocol.
Odoo + Google Analytics 4
How Odoo opportunities become Google Analytics conversions
In plain English: LeadTrackr writes your Won Odoo opportunities into GA4 — so your reports show real pipeline and you can export buyer audiences to Google Ads.
How it works in one picture
The full story
LeadTrackr sends Odoo opportunities to Google Analytics 4 through the Measurement Protocol, server-side. When an opportunity reaches Qualified or is marked Won, LeadTrackr writes a `qualified_lead` or `converted_lead` event to your GA4 property, carrying the opportunity's expected revenue and parameters like lead source, campaign and Odoo sales team — so your reports show which channels produce real opportunities, not just sessions and form fills.
Because the events arrive from LeadTrackr's servers, an opportunity that closes Won weeks after the original click is still recorded against the right pipeline, with no client-side tag or cookie dependency. From there you can build a GA4 audience on the converted_lead event and export it to linked Google Ads accounts for remarketing and similar-audience expansion.
What LeadTrackr reads
A mapped stage like Qualified writes a qualified_lead event into your GA4 reports.
A Won opportunity writes a converted_lead event with its expected revenue as the value.
How it works, step by step
You might be wondering
Q.How do you send Odoo opportunities to Google Analytics 4?
LeadTrackr reads the Odoo CRM pipeline stage and won/lost status, then writes each outcome to your GA4 property as a server-side Measurement Protocol event — `qualified_lead` or `converted_lead` — carrying the opportunity's expected revenue. Your reports reflect real pipeline, and you can export the buyer audience to linked Google Ads accounts for remarketing and similar-audience expansion.
The connection at a glance
How Odoo + Google Analytics 4 works
Why connect them
What Odoo + Google Analytics 4 unlocks
Pipeline-stage data in GA4 reports
LeadTrackr writes Odoo CRM stage changes and Won flags into GA4 as events, so your reports show which campaigns and sources produce qualified opportunities and Won deals — not just sessions and top-of-funnel form fills.
Audiences you can export to ad platforms
Build a GA4 audience from the "converted_lead" event sourced from Odoo, then export it to linked Google Ads accounts for remarketing and similar-audience expansion — turning Odoo pipeline data into reusable targeting.
Server-side, no client-side tag
Events arrive through the Measurement Protocol from LeadTrackr's servers, so Odoo opportunity outcomes land in GA4 without any browser JavaScript, cookie dependency, or extra tag on your site. An opportunity that closes Won weeks after the original click is still recorded against the right pipeline.
Revenue per channel from expected revenue
LeadTrackr attaches the Odoo opportunity's expected revenue as the event value, so GA4 monetization reports can show revenue per campaign and per source straight from your closed pipeline, with no manual spreadsheet reconciliation.
Teams that report Odoo Won opportunities in GA4 can build buyer audiences and export them to Google Ads, replacing all-form-fill remarketing with audiences seeded from real pipeline.
How it works
Set up once, runs automatically
Odoo pipeline stage or status changes
An opportunity advances to a mapped CRM stage such as Qualified, or is marked Won in the Odoo pipeline — the moments you chose to report on in GA4.
LeadTrackr builds the GA4 event
LeadTrackr constructs a "qualified_lead" or "converted_lead" Measurement Protocol event, attaching parameters like lead source, campaign, Odoo sales team, and the opportunity's expected revenue as the event value.
Event sent to GA4
LeadTrackr posts the event server-side to your GA4 property using its Measurement ID and API secret. It appears in your Events report, ready for explorations, funnels, and audiences you can export to linked Google Ads accounts for remarketing and similar-audience expansion.
FAQ
Odoo + Google Analytics 4 questions
More ways to use Odoo
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Start pushing Odoo conversions to Google Analytics 4
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime