Offline conversion tracking
Gripp + Google Ads Integration
LeadTrackr sends Gripp quotes to Google Ads as offline conversions through Enhanced Conversions for Leads, matching each accepted quote back to its GCLID so Smart Bidding optimizes toward signed work instead of quote requests.
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How the pieces fit
From a Gripp quote to a Google Ads conversion
Gripp qualifies your leads — your team just works quotes as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Kitchen — Search | €4,800 | 142 | 38 | €38.4k |
| Bathroom — Search | €3,100 | 98 | 21 | €19.2k |
| Brand — Search | €1,200 | 210 | 12 | €9.1k |
| Display — Remarketing | €2,400 | 320 | 4 | €2.8k |
Illustrative figures.
LeadTrackr pushes the accepted-quote value to Google Ads via Enhanced Conversions for Leads (Offline Conversion Import).
Gripp + Google Ads
How Gripp quotes become Google Ads conversions
In plain English: when a Gripp quote is accepted, LeadTrackr tells Google Ads which click earned it — so Smart Bidding optimizes toward projects you sign, not quote requests you collect.
How it works in one picture
The full story
LeadTrackr sends Gripp quote outcomes to Google Ads as offline conversions through Enhanced Conversions for Leads, delivered via the Google Ads Data Manager API. It captures the GCLID on the original form submission and stores it against the Gripp quote, so when the quote advances to a qualifying phase or is marked Accepted, the conversion is attributed back to the exact ad click — even weeks later, even after the cookie is gone.
Because LeadTrackr sends the Gripp quote total as the conversion value, Smart Bidding stops chasing raw quote-request volume. Target CPA learns which clicks become real proposals, and Target ROAS steers budget toward the keywords and audiences that produce your larger signed projects — the difference that matters most when project sizes range from a few thousand to six figures.
What LeadTrackr reads
Map the phase where a quote is sent to your Qualified Lead conversion action in Google Ads.
The Accepted status fires your Converted Lead conversion, carrying the quote total for value-based bidding.
How it works, step by step
You might be wondering
Q.How do you send Gripp quotes to Google Ads?
LeadTrackr reads the Gripp quote phase and accepted/declined status, then uploads the matching outcome to Google Ads via Enhanced Conversions for Leads through the Google Ads Data Manager API. It ties the GCLID captured at form submission to the quote, so when the quote is marked Accepted the conversion is attributed to the exact click and Smart Bidding (Target CPA / Target ROAS) optimizes toward the quote total you actually win.
The connection at a glance
How Gripp + Google Ads works
Why connect them
What Gripp + Google Ads unlocks
Bid on signed work, not quote requests
LeadTrackr passes a Gripp quote that reaches a qualifying phase to Google Ads as a conversion, so Smart Bidding stops chasing every "request a quote" form and starts steering budget toward the clicks that turn into quotes you actually send and win.
Value-based bidding from the quote total
When a Gripp quote is marked Accepted, LeadTrackr can send the quote total as the conversion value. That powers Target ROAS in Google Ads, letting the algorithm prioritize the keywords and audiences that produce larger projects, not just more enquiries.
GCLID matched to the Gripp quote
Every form submission stores its GCLID against the matching Gripp company and quote. LeadTrackr ties each later phase change or Accepted outcome back to that click, so Google Ads credits the precise campaign, ad group, and keyword that earned the project.
Phase-based conversions, automated
Map a Gripp quote phase or the Accepted status to a Google Ads conversion action once, and LeadTrackr pushes it for every quote that reaches it. No manual offline uploads, no exports from Gripp, no re-tagging when you add a phase.
Agencies feeding Gripp accepted-quote data into Google Ads consistently report lower cost per acquisition once Smart Bidding optimizes on signed projects instead of quote-request forms.
How it works
Set up once, runs automatically
Gripp quote reaches a mapped phase
A quote advances to a qualifying phase — typically the phase where it is actually sent to the client — or is marked Accepted in Gripp. These are the moments you selected as conversions during setup.
LeadTrackr fires the conversion event
LeadTrackr detects the Gripp phase change over the API, retrieves the GCLID stored against the quote, and builds the matching "Qualified Lead" or "Converted Lead" event with the quote total as its value.
Event pushed to Google Ads
LeadTrackr uploads the conversion to Google Ads through Enhanced Conversions for Leads, attributed to the original click date. Smart Bidding ingests it and adjusts Target CPA / Target ROAS bids accordingly.
FAQ
Gripp + Google Ads questions
More ways to use Gripp
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5-min setup · cancel anytime