Offline conversion tracking
Shopify + Google Ads Integration
LeadTrackr sends your in-store purchases recorded in Shopify to Google Ads as offline conversions through Enhanced Conversions for Leads, matching each sale back to its GCLID so Smart Bidding optimizes toward the clicks that turn into real customers in the shop.
5-min setup · cancel anytime
How the pieces fit
From a Shopify deal to a Google Ads conversion
Shopify qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Kitchen — Search | €4,800 | 142 | 38 | €38.4k |
| Bathroom — Search | €3,100 | 98 | 21 | €19.2k |
| Brand — Search | €1,200 | 210 | 12 | €9.1k |
| Display — Remarketing | €2,400 | 320 | 4 | €2.8k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Google Ads via Enhanced Conversions for Leads (Offline Conversion Import).
Shopify + Google Ads
How Shopify orders become Google Ads conversions
In plain English: when an ad-clicker walks in and buys, your team rings up the order in Shopify — and LeadTrackr tells Google Ads that click became a real customer, so Smart Bidding chases more of them.
How it works in one picture
The full story
LeadTrackr sends each in-store purchase recorded in Shopify to Google Ads as an offline conversion through Enhanced Conversions for Leads, delivered via the Google Ads Data Manager API. It captures the GCLID on the original form submission and stores it against the customer, so when that person buys in the shop and the order is rung up, the conversion is attributed back to the exact ad click — campaign, ad group and keyword.
Because LeadTrackr can attach the Shopify order total as the conversion value, Smart Bidding (Target CPA / Target ROAS) stops chasing raw form volume and starts steering budget toward the clicks that turn into paying customers at the till. Point-of-sale and manually created orders count too, so off-website revenue is no longer invisible to Google.
What LeadTrackr reads
Point-of-sale and manually created orders, not just online checkout.
The basket total, sent for value-based bidding.
How it works, step by step
You might be wondering
Q.How do you send Shopify orders to Google Ads?
LeadTrackr uploads each in-store purchase via Enhanced Conversions for Leads, delivered through the Google Ads Data Manager API. It sends the GCLID plus hashed first-party data from the Shopify customer, so conversions match even without cookies, and the order value powers Target ROAS. LeadTrackr handles the SHA-256 hashing and the API upload — you never touch a developer token or edit your store.
The connection at a glance
How Shopify + Google Ads works
Why connect them
What Shopify + Google Ads unlocks
Bid on in-store sales, not form fills
LeadTrackr passes each in-store purchase to Google Ads as a conversion, so Smart Bidding stops chasing raw form volume and starts steering budget toward the clicks that actually become paying customers in the shop.
Point-of-sale & manual orders included
Orders your team rings up at the till or keys in by hand count too. The appointment-form lead who buys in person is matched back to the click and pushed to Google Ads, so off-website revenue is no longer invisible.
Value-based bidding from purchase value
LeadTrackr can send the Shopify order total as the conversion value, powering Target ROAS so Google Ads prioritizes the keywords and audiences that produce larger in-store baskets, not just more of them.
GCLID matched to the customer
Every form submission stores its GCLID against the customer email and phone. LeadTrackr ties the later in-store purchase back to that click, so Google Ads attributes the sale to the precise campaign, ad group, and keyword that earned it.
Shops feeding in-store Shopify purchases into Google Ads give Smart Bidding the real-revenue signal it needs to optimize on the clicks that bring customers through the door, not just form fills.
How it works
Set up once, runs automatically
A customer buys in the shop
Someone who came from a Google ad and filled in a form walks in and buys. Your team rings up the order in Shopify at the till or as a manual order — the moment you selected as your conversion.
LeadTrackr matches and fires the conversion
LeadTrackr matches the in-store order to the stored lead by email or phone, retrieves the GCLID, and builds the conversion event with the purchase total as its value.
Event pushed to Google Ads
LeadTrackr uploads the conversion to Google Ads through Enhanced Conversions for Leads via the Data Manager API, attributed to the original click date. Smart Bidding ingests it and adjusts Target CPA / Target ROAS accordingly.
FAQ
Shopify + Google Ads questions
More ways to use Shopify
Get started free
Start pushing Shopify conversions to Google Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime