Offline conversion tracking
Pipedrive + Google Ads Integration
LeadTrackr sends Pipedrive deals to Google Ads as offline conversions through Enhanced Conversions for Leads, matching each Won deal back to its GCLID and passing the Pipedrive deal value so Smart Bidding optimizes toward revenue instead of form fills.
5-min setup · cancel anytime
How the pieces fit
From a Pipedrive deal to a Google Ads conversion
Pipedrive qualifies your leads — your team just works deals as usual.
| Campaign | Spend | Form fills | Qualified | Sales value |
|---|---|---|---|---|
| Kitchen — Search | €4,800 | 142 | 38 | €38.4k |
| Bathroom — Search | €3,100 | 98 | 21 | €19.2k |
| Brand — Search | €1,200 | 210 | 12 | €9.1k |
| Display — Remarketing | €2,400 | 320 | 4 | €2.8k |
Illustrative figures.
LeadTrackr pushes the closed-deal value to Google Ads via Enhanced Conversions for Leads (Offline Conversion Import).
Pipedrive + Google Ads
How Pipedrive deals become Google Ads conversions
In plain English: when a Pipedrive deal hits Won, LeadTrackr tells Google Ads which click earned it and how much it was worth — so Smart Bidding chases revenue, not form fills.
How it works in one picture
The full story
LeadTrackr sends Pipedrive deals to Google Ads as offline conversions through Enhanced Conversions for Leads, delivered via the Google Ads Data Manager API. It captures the GCLID on the original form submission and stores it on the Pipedrive deal, so when that deal reaches a stage like Proposal Made or is marked Won, the conversion is attributed back to the exact ad click.
Because each Pipedrive deal carries its own deal value, LeadTrackr passes that euro amount as the conversion value. That feeds Smart Bidding strategies like Target CPA and Target ROAS the value-weighted signal they need, so the algorithm prioritizes the keywords and audiences that produce larger Won deals — not just more form fills.
What LeadTrackr reads
The deal's column — map Proposal Made or Won to your Qualified Lead and Converted Lead conversion actions.
Sent as the conversion value so Target ROAS bids toward total revenue, not conversion count.
How it works, step by step
You might be wondering
Q.How do you send Pipedrive deals to Google Ads?
LeadTrackr reads the Pipedrive pipeline stage and deal value, then uploads the matching outcome through Enhanced Conversions for Leads on the Google Ads Data Manager API. It stores the GCLID on the deal at form submission, so a Won deal is attributed to the exact click and carries the deal value — letting Smart Bidding (Target CPA / Target ROAS) optimize toward real revenue.
The connection at a glance
How Pipedrive + Google Ads works
Why connect them
What Pipedrive + Google Ads unlocks
Bid on pipeline stages, not form fills
LeadTrackr passes Pipedrive pipeline stages such as Proposal Made and Won to Google Ads as conversions, so Smart Bidding stops chasing raw form volume and starts steering budget toward clicks that advance through your pipeline.
Value-based bidding from deal value
When a Pipedrive deal is marked Won, LeadTrackr sends its deal value as the conversion value. That powers Target ROAS in Google Ads, letting the algorithm prioritize the keywords and audiences that produce larger deals, not just more of them.
GCLID matched to the Pipedrive deal
Every form submission stores its GCLID on the Pipedrive person and deal. LeadTrackr ties each later stage change back to that click, so Google Ads attributes the conversion to the precise campaign, ad group, and keyword that earned it.
Stage-based conversions, automated
Map any Pipedrive stage to a Google Ads conversion action once, and LeadTrackr pushes it for every deal that reaches that stage. No manual offline uploads, no spreadsheets, no re-tagging when you reorder your pipeline.
Agencies feeding Pipedrive Won deals and their deal value into Google Ads see up to 39% more converting leads on the same budget once Target ROAS optimizes on real revenue instead of form fills.
How it works
Set up once, runs automatically
Pipedrive deal reaches a mapped stage
A deal advances to a stage such as Proposal Made, or is marked Won inside a Pipedrive pipeline. These are the pipeline-stage moments you selected as conversions during setup.
LeadTrackr fires the conversion event
LeadTrackr detects the Pipedrive stage change, retrieves the GCLID stored on the deal, and builds the matching "Qualified Lead" or "Converted Lead" event with the Pipedrive deal value as its conversion value.
Event pushed to Google Ads
LeadTrackr uploads the conversion to Google Ads through Enhanced Conversions for Leads, attributed to the original click date. Smart Bidding ingests the value-weighted signal and adjusts Target CPA / Target ROAS bids accordingly.
FAQ
Pipedrive + Google Ads questions
More ways to use Pipedrive
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Start pushing Pipedrive conversions to Google Ads
Set up the connection in minutes — no developer needed.
5-min setup · cancel anytime