LeadTrackr

Returning Leads

Help both platforms recognise the customer

Merge the ad data behind returning enquiries, so Meta and Google can match more qualified leads and sales to their ads.

Start Free Trial

30 days free · Cancel anytime

Guide downloaded

facebook / paid · 3 Oct

fbclidfbp

Quote requested

google / cpc · 10 Oct

gclid
Matched by email · merged
MJ

Mark Jensen

2 conversions · 1 lead

Won · €5,200

Attribution

fbclidIwAR2xKq8vT0…

fbpfb.1.17279…

gclidCj0KCQjw8…

Sent toMetaGoogle Ads

Trusted by 100+ agencies

Ads Intelligence
Adsposure
Brandfirm
BrandVisible
Confixo
Druktemaker
Klikko
Klubb
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing
Ads Intelligence
Adsposure
Brandfirm
BrandVisible
Confixo
Druktemaker
Klikko
Klubb
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing

The problem

Does Meta know that Google lead bought?

Without LeadTrackr

  • Meta and Google data sit apart
  • Earlier ads can lose the sales connection
  • Platforms miss information needed to match outcomes

With LeadTrackr

  • Both enquiries' ad data stays together
  • Each platform can connect to the sale
  • Combined history helps platforms match more conversions

Keep both ads connected to the person

A Meta guide download and a later Google quote request belong together. LeadTrackr matches the contact details and merges both enquiries' ad data into one lead.

  • Match by email or phone
  • Combine both ads' identifying data
  • Keep both contact moments

Merged lead

Mark Jensen

Won · €5,200

Metafbclid + fbpCredit for the guide ad
Google AdsgclidCredit for the search ad

Separate leads

MetaGuide lead never won–
Google AdsWon, with gclid

1 platform learns

Merged lead

MetaWon, with fbclid + fbp
Google AdsWon, with gclid

2 platforms learn

Help each platform match more conversions

When the lead becomes qualified or won, each platform receives its own matching data from the combined history. More available identifiers help connect the outcome to the ads.

  • Send Meta its matching data
  • Send Google its matching data
  • Match outcomes to earlier ads

Let both platforms learn from the sale

Meta can get credit for the lead it introduced. Google can connect its later ad to the same outcome. Both get feedback to learn which leads become valuable.

  • Connect Meta to the outcome
  • Connect Google to the outcome
  • Teach both platforms about quality

Incoming · this week

All forms

Sara Okafor

Contact form

New lead

Mark Jensen

Phone call

Matched by phone

Lena Fischer

LeadBot

New lead

Sara Okafor

Brochure download

Matched by email
4 submissions2 leads

How it works

How do separate enquiries improve ad feedback?

01

Recognise the person

Match a returning enquiry using the lead's email or phone details.
02

Merge the history

Combine the ad identifiers and contact moments in one lead.
03

Feed back the outcome

When qualified or won, send each platform its own matching data.

FAQ

Questions we get a lot

Returning Leads is how LeadTrackr merges attribution data from the same person. It matches email or phone details and combines ad identifiers and contact moments, helping each platform connect qualified leads and sales to its part in the journey.
If their contact details match, LeadTrackr combines the Meta guide download and Google quote request into one lead. Both sets of ad identifiers stay with that person, ready to support conversion matching when the lead becomes qualified or won.
Meta receives its fbclid and fbp, the click and browser identifiers used for matching. Google receives its gclid, the Google ad click identifier. Each gets its own data to help connect the qualified lead or sale to its advertising.
Yes. Each platform gets its own signal so it can learn from the sale. For your own view of what worked, use LeadTrackr or your analytics platform with your chosen attribution model. One customer remains one customer.
Yes. Matched enquiries share one lead record and contact history. The main benefit is their combined attribution data. Matching depends on the email and phone details available, so different contact details may mean there is no match.

Works well with

Get more out of every lead

Channel Flow

See the journey and each platform’s feedback

Offline Conversion Tracking

Teach your ads which leads become customers

Lead Qualification

Tell your ads which leads matter

Get started free

Help both platforms learn who became valuable

Bring returning leads' ad data together and send each platform the outcome it needs.

Start Free Trial

30 days free · Cancel anytime