LeadTrackr

Channel Flow

See the journey. Know what each platform received.

Follow each lead's path and conversion feedback. Give platforms signals to learn from, and keep your own view of what worked.

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Channel flow

Daniel Brooks

Won · €4,850

  1. facebook/paid· 2 Sep

    Campaign: Prospecting – Video

    →

  2. google/organic· 6 Sep

    Landing page: /heat-pumps

  3. google/cpc· 9 Sep

    Term: heat pump installer

    →

  4. Form submitted· 9 Sep

    Request a quote

  5. Conversion label · 30 Sep

    Won · €4,850

Meta and Google Ads each get the deal with their own click ID.

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Ads Intelligence
Adsposure
Brandfirm
BrandVisible
Confixo
Druktemaker
Klikko
Klubb
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing
Ads Intelligence
Adsposure
Brandfirm
BrandVisible
Confixo
Druktemaker
Klikko
Klubb
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing

The problem

Can you trace the sale across channels?

Without LeadTrackr

  • The last click hides earlier contact
  • Conversion feedback is hard to trace
  • Separate platform reports shape your overall view

With LeadTrackr

  • Follow the path from first visit
  • See each platform's feedback by contact moment
  • Assess results using your own attribution model

See the path behind the sale

Follow visits, forms, calls and status changes in one timeline. See sources, campaigns, search terms, landing pages and timing, from the first visit to the won deal.

  • See the earlier visits
  • Follow enquiries and status changes
  • Connect campaigns to the customer
LeadTrackr lead details with the channel path from first ad click to won deal

1 · Signal for each ad platform

Meta

Won · €4,850

fbclid + fbp

Google Ads

Won · €4,850

gclid

Each algorithm learns from the sale and bids better.

2 · Your source of truth

1 deal · €4,850

Linear

facebook / paid€1,617

google / organic€1,617

google / cpc€1,616

Check that each platform got its signal

Meta gets its conversion. Google gets its own. See which platform received a conversion for which contact moment, so you can trace the feedback each algorithm learns from.

  • See conversion destinations
  • Connect feedback to contact moments
  • Check signals beyond the last click

Decide what worked using your own model

Give platforms the signals they need to optimise. Evaluate results in LeadTrackr or your analytics platform, using your chosen attribution model to decide how channels share credit.

  • Keep one view across channels
  • Choose how to assign credit
  • Review the evidence per lead

Won deals · credit per channel

First touchLast touchLinear
facebook / paid38%
google / cpc34%
google / organic18%
bing / cpc10%

Every deal counts once. Switch the model, the credit moves.

How it works

How do you trace a customer's journey?

01

Follow the lead

Review visits, enquiries and sales outcomes in one timeline.
02

Check the feedback

See which platform received a conversion for each contact moment.
03

Assess what worked

Use your chosen attribution model in LeadTrackr or your analytics platform.

FAQ

Questions we get a lot

Channel Flow is the evidence behind each lead: visits, enquiries, status changes and the conversions each platform received. Follow the path from first click to won deal, with the contact moments behind each platform's feedback.
Each platform in the journey needs its own signal to learn which leads become customers. Letting Meta and Google each claim the sale helps their algorithms learn. Use LeadTrackr or your analytics platform for your own view of channel performance.
Visits with their source, campaign, search term, landing page and time. Then forms, calls and status changes, including which platform received a conversion for which contact moment. Together, they show the path from first click to won deal.
Use LeadTrackr or your analytics platform as your single source of truth. First touch credits the first interaction; last touch credits the final one; linear shares credit equally across interactions. Your chosen model shapes your view of what worked.
Returning Leads merges matching enquiries and their ad identifiers: Meta's fbclid/fbp and Google's gclid help those platforms match outcomes. Channel Flow shows the combined journey and which conversions each received. Sending signals and evaluating channel performance are separate jobs.

Works well with

Get more out of every lead

Returning Leads

Help both platforms match more conversions

Reporting & Analytics

Show which campaigns bring customers

Offline Conversion Tracking

Teach your ads which leads become customers

Get started free

See the evidence behind your ad feedback

Follow the customer, check each platform's conversions and judge results on your terms.

Start Free Trial

30 days free · Cancel anytime