LeadTrackr

Reporting & Analytics

Show which campaigns bring customers

Connect channels and campaigns to sales outcomes. Give your team and clients a view beyond lead counts.

Start Free Trial

30 days free · Cancel anytime

Leads

210

Qualified

71

Customers

33

Insights · Last 90 days

Beta
LeadsCustomers
Google Ads
64
14
Meta
88
6
Microsoft Ads
21
5
Organic search
37
8

Trusted by 100+ agencies

Ads Intelligence
Adsposure
Brandfirm
BrandVisible
Confixo
Druktemaker
Klikko
Klubb
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing
Ads Intelligence
Adsposure
Brandfirm
BrandVisible
Confixo
Druktemaker
Klikko
Klubb
NuVooruit
Onmates
Reward
Search Ascent
TaskForce
Welkin Marketing

The problem

Can you show which ads brought sales?

Without LeadTrackr

  • Lead volume dominates the report
  • Sales outcomes sit outside campaign reviews
  • Missing tracking signals are hard to spot

With LeadTrackr

  • Review channels by customer outcomes
  • Connect campaign sources to won deals
  • Check source data through tracking health

Put customers in your campaign review

See which channels and campaigns bring customers. Connect the source of a lead with its sales outcome to make performance conversations more useful.

  • Compare channels by customer outcomes
  • Review campaigns behind won deals
  • Look beyond lead volume

Campaigns

Sorted by customers
CampaignLeadsCust.
Search – Heat pumps389
Retargeting – Visitors345
Lead Ads – Spring543
PMax – Generic262

Most leads ≠ most customers.

Tracking health

1 to check
SourceClick IDConsent
Google Ads
94%
81%
Meta
88%
77%
Microsoft Ads
61%
74%

Fewer Microsoft Ads leads carry a click ID. Check the tag.

Give clients a clearer answer

Show the connection between advertising and customers. Use the lead's journey to add context when someone asks which campaign led to a sale.

  • Show campaigns behind customers
  • Review the underlying lead journey
  • Explain outcomes with sales context

Check the data behind the report

Tracking health shows whether sources are passing click identifiers and consent information. See where the data needs attention before drawing conclusions from missing signals.

  • Check advertising click identifiers
  • Check incoming consent information
  • Identify sources needing attention

Campaign A

Leads88
Qualified19
Customers6

Campaign B

Leads64
Qualified31
Customers14

Fewer leads, more customers. Campaign B wins.

How it works

How do you report beyond lead counts?

01

Capture the source

Bring leads into LeadTrackr with their marketing source.
02

Record sales outcomes

Update lead statuses in LeadTrackr or your connected CRM.
03

Review the results

See which channels and campaigns produce customers.

FAQ

Questions we get a lot

Reporting & Analytics is your view of which channels and campaigns produce customers in LeadTrackr. Tracking health shows whether sources pass advertising click identifiers and consent information. Insights is in beta.
It shows which channels and campaigns produce customers. Those outcomes depend on recording lead progress in LeadTrackr or through a connected CRM.
They may not contain the same lead outcomes or matching information. LeadTrackr connects CRM stages to conversions and shows the lead journey. Tracking health helps you check click identifiers and consent information; it does not guarantee identical totals.
It shows whether sources pass click IDs, which identify advertising clicks, and consent information. This helps you identify missing inputs in your tracking setup.
Insights is in beta. Keep that in mind when evaluating it alongside the reporting and tracking health views.

Works well with

Get more out of every lead

Offline Conversion Tracking

Teach your ads which leads become customers

Channel Flow

See the journey and each platform’s feedback

Lead Qualification

Tell your ads which leads matter

Get started free

Bring customer outcomes into your next report

Show which channels and campaigns lead to business, with the lead history behind them.

Start Free Trial

30 days free · Cancel anytime