LeadTrackr
LeadTrackr
For lead-gen advertisers

Stop paying for leads that never buy.

Send closed-deal data back to Google Ads. Set up in 5 minutes. Average customer sees 30-40% more revenue per ad euro within the first 90 days.

100+
advertisers
39%
avg lift in converting leads
5 min
setup
or start a 30-day trial yourself →
  • No developer needed
  • Cancel anytime
Lester Visser
Demo with Lester Visser
Co-founder · LeadTrackr
Google Ads showing offline conversion tracking from LeadTrackr

Trusted by 100+ agencies running lead-gen ads

Search Ascent
Welkin Marketing
Druktemaker
BrandVisible
NuVooruit
Reward
Confixo
Ads Intelligence
TaskForce
Onmates
Adsposure
Klikko
Search Ascent
Welkin Marketing
Druktemaker
BrandVisible
NuVooruit
Reward
Confixo
Ads Intelligence
TaskForce
Onmates
Adsposure
Klikko
How it works

From ad click to closed sale

Five steps that turn form fills into revenue data your ad platforms can actually use.

1

Visitor clicks your ad

A potential customer searches on Google, sees your ad, and clicks through to your website.

Sponsoredleadtrackr.io

LeadTrackr | Offline Conversion Tracking

Track real conversions. Optimize your Google & Meta Ads on leads that actually buy. Start free trial.

2

They fill out your form

The visitor lands on your page and fills out a contact form. A new lead comes in.

Contact Form

John de Vries
john@company.nl
+31 6 12 34 56 78
Submit
Without LeadTrackr

Tracking stops here. Your ad platforms count this form fill as a conversion, and optimize for more form-fillers.

With LeadTrackr

This is where it gets interesting. The real tracking begins.

3

Lead captured with full attribution

LeadTrackr stores every lead with complete attribution data. You see exactly which campaign, keyword, and landing page brought this person in.

Lead #1042

John de Vries

New

Attribution Data

SourceGoogle Ads
CampaignBrand - NL
Keyword"leadtrackr pricing"
Landing Page/pricing
4

Qualify based on real outcomes

Your sales team marks leads as Qualified or Not Qualified, in the dashboard or automatically via your CRM or API integration.

Lead #1042

John de Vries

New
Qualified
Not Qualified

or update via API / CRM integration

5

Conversions sent to ad platforms

LeadTrackr pushes qualified conversion data back to Google Ads, Meta, and GA4 via their official APIs. Automatically, in real-time.

Google AdsGoogle Ads
Sent
Meta AdsMeta Ads
Sent
Google Analytics 4Google Analytics 4
Sent
6

Algorithms optimize on real buyers

Your ad platforms stop optimizing on form fills and start learning from actual sales outcomes. Targeting improves with every qualified lead.

Google Ads

Campaign: Brand - NL

Before47 form submissions
After12 converting leads
Smart Bidding now optimizes on real revenue

See How It Works in 2 Minutes

See it on a real account

Want a 30-min walk-through with Lester?

30-min live demo with Lester. We show you LeadTrackr in action and dive into your Google Ads to look at what kind of impact offline conversion tracking could realistically have on your campaigns.

or start a 30-day trial yourself →

The Difference LeadTrackr Makes

Without LeadTrackr

  • Ad platforms optimize on form fills, not revenue
  • Budget wasted on leads that never convert to customers
  • No visibility into which campaigns drive actual sales
  • Algorithms learn from junk leads and targeting gets worse every month

With LeadTrackr

  • Ad platforms optimize on qualified leads that actually buy
  • Budget focused on leads that convert to real revenue
  • Full attribution from ad click to closed sale
  • Algorithms learn from buyers, so targeting improves automatically

What lead-gen advertisers say

Google review

“LeadTrackr has helped us understand which campaigns are actually driving revenue. The biggest impact has been in client communication. Conversations are less about defending spend and more about scaling what works.”

Steven de Vos, Welkin Marketing

Steven de Vos

Agency Owner, Welkin Marketing

Google review

“The setup took us less than 10 minutes per client. We're sending closed-deal data back to Google Ads on every account now - and the difference shows up in the bidding within two weeks.”

Max Swinkels, Backspaced

Max Swinkels

Google Advertiser, Backspaced

Google review

“We run paid ads for B2C lead-gen, and after a few weeks of running a new campaign, lead quality always dropped off. With LeadTrackr we optimize directly on quality leads now. The difference is insane.”

Mohammed Abdellah, Wrap-on

Mohammed Abdellah

Founder, Wrap-on

Customer story

One month to save a €10k retainer.

−34%
CPQL in 30 days
100%
retainer renewed

One of our agency users had a €10k/month client about to cancel. They had one month to prove themselves.

They connected LeadTrackr to the client's Google Ads. Within that month, the client's cost per qualified lead dropped 34% and close rate went up.

Why? Because Google Ads stopped optimizing on leads that went nowhere - and started optimizing on the ones that actually became customers.

The client is still on retainer today.

Not sure which plan fits?

Talk to Lester before you pick a plan.

30-min live demo with Lester. We show you LeadTrackr in action, look at your ad volume, your CRM, and your specific situation, and think along about which plan fits, or whether offline conversion tracking is right for you at all.

or start a 30-day trial yourself →
Every annual plan includes 1-on-1 setup coaching — get your account live in a single session.

Starter

For small advertisers getting started with offline conversion tracking on Google Ads.

Google Ads
€19/month

Billed €228/year · save €60

Start Free Trial

or

  • Up to 200 leads/month
  • Google Ads offline conversions
  • WordPress plugin + GTM
  • Lead qualification dashboard
  • Email support
Most Popular

Growth

Multi-platform tracking for businesses running ads on more than one channel.

Google Ads
Google Analytics 4
Meta Ads
Microsoft Ads
LinkedIn Ads
€39/month

Billed €468/year · save €120

Start Free Trial

or

  • Up to 1,500 leads/month
  • All ad platforms (Google, Meta, GA4, Microsoft, LinkedIn)
  • Outgoing webhooks & sGTM events
  • Priority support

Pro

Unlimited scale with REST API access for CRM sync and custom integrations.

Google Ads
Google Analytics 4
Meta Ads
Microsoft Ads
LinkedIn Ads
€79/month

Billed €948/year · save €240

Start Free Trial

or

  • Unlimited leads
  • Everything in Growth
  • REST API access (CRM sync)
  • Custom integrations via API
  • Priority support

Common questions

If you run paid ads to fill a sales pipeline - yes. LeadTrackr works for any lead-gen setup: B2B services, B2C high-ticket (wraps, solar, real estate, financial services), agencies running ads for clients, professional services. The mechanism is the same everywhere: feed closed-deal outcomes back to the ad platform. The audience is irrelevant to the tracking layer.
Yes. The WordPress plugin is plug-and-play - you connect your form builder, point to LeadTrackr, done. For non-WordPress sites we use a single GTM tag that takes 10-15 minutes to install. No code, no developer required. If you'd rather, every annual plan includes a 1-on-1 setup session - we install it on your account live.
Conversion data starts flowing back the moment you mark a lead as Qualified or Converted. The ad platforms typically need 2-3 weeks of that data to retrain - that's when you see CPQL drop and lead quality climb. Most customers see meaningful shift in their reports within 30 days.
Full access to your selected plan. Connect every ad platform, every form, qualify and push closed-deal data - all of it. No feature gates. Cancel in two clicks from your dashboard before day 30. No retention call.
Yes - we ask for a card upfront. We know that's friction. Here's why: when trials are completely card-less, most people sign up and never log in. The card requirement filters for people who are actually serious about testing this. You won't be charged for 30 days. If LeadTrackr isn't for you, cancel before day 30 in two clicks from your dashboard. No retention call, no awkward chat with a save-specialist.
Google Ads (Enhanced Conversions), Meta Ads (Conversions API), Google Analytics 4 (Measurement Protocol), Microsoft Ads (Offline Conversions API), and LinkedIn Ads (Conversions API). Native integrations, all on the Growth plan and up.
30 minutes, live. We walk through what setup would look like on your real situation, whether offline conversion tracking is applicable to your business case, and what to expect result-wise. Lester has seen a lot of OCT setups across a lot of businesses - so if you have any conversion-tracking-related questions, don't hesitate to bring them to the call.

See LeadTrackr on your own ad account

30-minute walk-through with Lester. We'll connect your Google Ads, your forms, and your CRM live - and you'll see exactly what closed-deal data flowing back looks like.

Start 30-day trial

30-day free trial · Cancel anytime in two clicks