> ## Documentation Index
> Fetch the complete documentation index at: https://leadtrackr.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Set Up the Channel Flow Tracker

> Track the full user journey and UTM parameters before a lead is submitted using the Channel Flow Tracker.

## Step 1: Add the LeadTrackr Tag to Your GTM Container

1. Go to your **container** in Tag Manager
2. Click **Templates** → **Search Gallery**
3. Look for **LeadTrackr tag**
4. Click **Add to Workspace**

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/lead-sources/gtm-1.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=491e76b68f84784c28c47267f17dba58" alt="Search GTM gallery" width="3456" height="1198" data-path="images/lead-sources/gtm-1.png" />
</Frame>

## Step 2: Create a New LeadTrackr Tag

1. Go to **Tags** and click **New**
2. Select **LeadTrackr Tag** as the tag type
3. Choose **Channel Flow Tracker** as the tag type

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/lead-sources/channel-flow-1.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=4e34f248106ddcb75623a6d055b16f15" alt="Channel Flow Tracker tag type" width="2112" height="1108" data-path="images/lead-sources/channel-flow-1.png" />
</Frame>

## Step 3: Add a Trigger

Attach an **All Pages** trigger to the LeadTrackr tag. This ensures the Channel Flow Tracker can capture UTM parameters and build the full user journey before a lead is submitted.

<Warning>
  If you're using **Google Consent Mode**, keep the following in mind:

  * If your LeadTrackr tag is restricted to fire **only when analytics\_storage is granted**, make sure the tag fires **after consent has been given**
  * This allows LeadTrackr to correctly store pageview data and attribution before the lead event occurs
  * If the tag fires before consent is granted, the channel flow may be incomplete or missing
</Warning>

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/lead-sources/channel-flow-2.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=e64a0c5c1c0e44ec81301272edef7ad9" alt="All Pages trigger" width="2136" height="1184" data-path="images/lead-sources/channel-flow-2.png" />
</Frame>

## Step 4: Enable UTM Tracking in Your Ad Platforms

To get accurate source/medium/channel data in LeadTrackr, make sure **UTM parameters** are added to your ads.

The tag saves the following parameters:

* `utm_source`
* `utm_medium`
* `utm_campaign`
* `utm_content`
* `utm_term`

## Step 5: Publish Your Container

Once your tag and trigger are configured, **publish your GTM container**.

Your channel flow tracking has now been set up, and will be automatically included in new lead entries.

## What's Next?

Now that your channel flow tracking is active, connect your conversion destinations to start sending qualified leads to your ad platforms.

<CardGroup cols={2}>
  <Card title="Set Up Google Ads Conversions" icon="google" href="/docs/integrations/google-ads">
    Send offline conversions to Google Ads
  </Card>

  <Card title="Set Up Meta Integration" icon="meta" href="/docs/integrations/meta">
    Send offline conversions to Meta (Facebook)
  </Card>

  <Card title="Set Up GA4 Integration" icon="chart-simple" href="/docs/integrations/ga4">
    Send offline conversions to Google Analytics 4
  </Card>

  <Card title="Set Up Conversion Labels" icon="tags" href="/docs/conversion-labels/set-up-conversion-labels">
    Link lead statuses to conversion events
  </Card>
</CardGroup>