> ## Documentation Index
> Fetch the complete documentation index at: https://leadtrackr.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Set Up the Meta (Facebook) Integration

> Send offline conversions from LeadTrackr to Meta (Facebook Ads) using the Conversions API (CAPI).

## Step 1: Open the Meta Integration Settings in LeadTrackr

1. Go to your **Project Settings**
2. Navigate to the **Meta Integration** tab

You'll see three fields you need to fill in:

* **Pixel ID**
* **Access Token**
* **Phone Number Country Code Fallback**

## Step 2: Find Your Meta Data Set ID

To find your **Pixel ID**:

1. Go to **Facebook Business Manager**
2. Navigate to: **Events Manager** → **Data Sources** → select your Pixel
3. Click on the **Settings** tab
4. Copy the **DataSet ID**

Paste this into the **Pixel ID** field in LeadTrackr.

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/integrations/meta-1.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=8ced1b791d3c9e3fda4e3f8880f481d0" alt="Find Meta DataSet ID" width="3448" height="1832" data-path="images/integrations/meta-1.png" />
</Frame>

## Step 3: Generate a Meta Access Token

Meta uses access tokens to authorize offline conversion events sent via the Conversions API.

To generate your **Access Token**:

1. In **Events Manager**, in the same data set setting where you got your pixel ID
2. Under **Settings**, scroll down to the section called **Conversions API**
3. Click **Generate Access Token**
4. Copy the generated token

Paste this into the **Access Token** field in LeadTrackr.

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/integrations/meta-2.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=040d5007c64ab04827302e9c98713bdd" alt="Generate Meta access token" width="1220" height="1682" data-path="images/integrations/meta-2.png" />
</Frame>

## Step 4: Add a Phone Number Country Code Fallback

Meta requires phone numbers to be sent in **international format** (e.g. +31, +1).

If a phone number in your lead data doesn't include a country code, LeadTrackr will automatically add the fallback code you set here.

**Example:** If most of your leads are Dutch, select `+31`.

## That's It!

Your Meta (Facebook) integration is now ready to send offline conversions via the Conversions API.

## What's Next?

Your Meta integration is ready — now link your lead statuses to Meta events using conversion labels.

<Card title="Set Up Conversion Labels" icon="tags" href="/docs/conversion-labels/set-up-conversion-labels">
  Link your lead statuses to Meta conversion events
</Card>

## Further Reading

* [Conversions API — Meta for Developers](https://developers.facebook.com/docs/marketing-api/conversions-api)
* [Offline Conversions — Meta Business Help Center](https://www.facebook.com/business/help/2041148702679993)