> ## Documentation Index
> Fetch the complete documentation index at: https://leadtrackr.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting Up Google Ads Conversions

> Send offline conversions to Google Ads from LeadTrackr by connecting your account and creating conversion actions.

To send offline conversions to Google Ads from LeadTrackr, you'll need to:

1. Connect your Google account
2. Select your Google Ads account
3. Create one or more **offline conversion actions** in Google Ads
4. Link those conversions to your **conversion labels** in LeadTrackr

## Step 1: Connect Your Google Account

Start by connecting your Google account inside LeadTrackr:

1. Go to your **Project Settings**
2. Click on **Manage Google Connection**
3. Click **Connect Google Account**
4. Follow the prompts to authorize your account

<Info>Make sure this Google account has access to your Google Ads account.</Info>

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/integrations/google-ads-1.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=b584766d7388369e23d8aa232ae1d829" alt="Connect Google account" width="2754" height="1616" data-path="images/integrations/google-ads-1.png" />
</Frame>

## Step 2: Select Your Google Ads Account

Once connected, go to the **Google Ads Integration** tab.

1. Choose the Google Ads account you want to use

Using a Google MCC (manager) account? First select the MCC, then choose the sub-account you want to use.

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/integrations/google-ads-2.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=c9674b2230ab8840f28a7eb56320fa47" alt="Select Google Ads account" width="1932" height="1312" data-path="images/integrations/google-ads-2.png" />
</Frame>

## Step 3: Create an Offline Conversion Action in Google Ads

Next, set up a new conversion action inside your Google Ads account:

1. Open your **Google Ads account**
2. Navigate to: **Tools & Settings** → **Goals** → **Summary**
3. Click **+ New Conversion Action**

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/integrations/google-ads-3.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=e6b6fce842f585495c4c9b9b7a38cf09" alt="New conversion action" width="3456" height="1850" data-path="images/integrations/google-ads-3.png" />
</Frame>

### Create a New Source

1. Select **Conversions offline**
2. Click **Add data source**

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/integrations/google-ads-4.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=c923d3588c8b48980ef70be6323e7829" alt="Select offline conversions" width="1688" height="1454" data-path="images/integrations/google-ads-4.png" />
</Frame>

In the data source settings:

* Select **Skip this step and set up a data source later**
* Tick the checkbox under **Customer Data**

Then click **Save and continue**.

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/integrations/google-ads-5.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=5e97ea23476b4abe0d7d344d383b5bb9" alt="Data source settings" width="2766" height="1820" data-path="images/integrations/google-ads-5.png" />
</Frame>

### Define Your Conversion Name & Category

Now define the **conversion name** that will later be linked to a conversion label in LeadTrackr.

<Tip>
  Need help choosing the right names and categories? Read: [Structure Your Conversion Labels for Better Ad Performance](/docs/conversion-labels/structure-conversion-labels)
</Tip>

### Set Conversion Details

1. Choose a **conversion category** that matches the lead stage:
   * **Qualified Lead**
   * **Converted Lead**
   * Or any other category that fits your funnel

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/integrations/google-ads-6.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=f99c2362bc720d8ff6092992638f3090" alt="Conversion category" width="1670" height="932" data-path="images/integrations/google-ads-6.png" />
</Frame>

2. Click **Add conversion actions**
3. Select **Connect data source later**

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/integrations/google-ads-7.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=f74caf81946b42b71d6a633bac0cc9c8" alt="Add conversion actions" width="1670" height="852" data-path="images/integrations/google-ads-7.png" />
</Frame>

### Recommended Conversion Settings

If you're unsure what to choose, we recommend the following:

| Setting                             | Recommended value                        |
| ----------------------------------- | ---------------------------------------- |
| **Value**                           | Use different values for each conversion |
| **Count**                           | One                                      |
| **Click-through conversion window** | 90 days                                  |
| **Engaged-view conversion window**  | 3 days                                   |
| **Attribution model**               | Data-driven                              |

## What's Next?

Now that your offline conversions are set up in Google Ads, go back to LeadTrackr and set up your **conversion labels** to link your internal lead statuses to Google Ads conversion events.

<Card title="Set Up Conversion Labels" icon="tags" href="/docs/conversion-labels/set-up-conversion-labels">
  Link lead statuses like "Quote Sent" or "Customer Signed" to Google Ads conversions
</Card>

## Further Reading

* [About offline conversion imports — Google Ads Help](https://support.google.com/google-ads/answer/2998031)
* [Enhanced conversions for leads — Google Ads Help](https://support.google.com/google-ads/answer/11347292)