> ## Documentation Index
> Fetch the complete documentation index at: https://leadtrackr.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Structure Your Conversion Labels for Better Ad Performance

> Setting up clear and platform-aligned conversion labels helps you qualify leads consistently, send accurate offline conversions, and improve campaign optimization.

## Step 1: Create Internal Conversion Labels

Start with your own lead process.

Create labels in LeadTrackr that describe key actions after a lead is captured, moments like:

* **Call Scheduled**
* **Quote Sent**
* **Deal Signed**
* **Not Interested**
* **Customer Onboarded**

Use terminology your sales and marketing team will immediately recognize.

### When to Use "Mark as Done"

Each label also has a setting called **Mark as done**.

<Warning>
  **Enable this only for the final step in your process**, like:

  * *Deal Signed*
  * *Customer Onboarded*
  * *Lead Lost*

  If you mark leads as "done" too early (e.g. after scheduling a call), you can't qualify them again later for a next step. So only use this for leads that reached their end state.
</Warning>

When this is enabled, leads will automatically move to the **Rated** tab after being processed. They won't return to the "Open" inbox again.

## Step 2: Link Each Label to 1 Unique Event

Once your labels are in place, map each of them to a **distinct** GA4 event or Google Ads conversion.

### Google Analytics 4 (GA4)

When integrating with GA4, we recommend using Google's *standard event names*. These unlock powerful built-in reports, especially useful for lead generation.

| Event Name             | Use When...                                       |
| ---------------------- | ------------------------------------------------- |
| `generate_lead`        | A lead submits a form online, or is added offline |
| `qualify_lead`         | You mark a lead as qualified                      |
| `disqualify_lead`      | You mark a lead as not relevant or not valuable   |
| `working_lead`         | A rep contacts the lead or vice versa             |
| `close_convert_lead`   | The lead becomes a paying customer                |
| `close_unconvert_lead` | The lead is lost or didn't become a customer      |

### Google Ads

Create one conversion per LeadTrackr label, and assign each a **conversion category** that reflects the action type.

| Example Label in LeadTrackr | Google Ads Conversion Name | Conversion Category |
| --------------------------- | -------------------------- | ------------------- |
| Call Scheduled              | `Appointment Set`          | Qualified Lead      |
| Quote Sent                  | `Quote Sent`               | Qualified Lead      |
| Deal Signed                 | `Signed Contract`          | Converted Lead      |

## Example Structures by Industry

### B2B SaaS

| LeadTrackr Label     | Mark as done | GA4 Event              | Google Ads Conversion |
| -------------------- | ------------ | ---------------------- | --------------------- |
| Demo Scheduled       | No           | `qualify_lead`         | `Demo Call Booked`    |
| Quote Sent           | No           | `working_lead`         | `Quote Sent`          |
| Trial Started        | No           | `close_convert_lead`   | `Trial Started`       |
| Subscription Started | Yes          | `close_unconvert_lead` | `Trial Not Converted` |

### Automotive / Car Dealership

| LeadTrackr Label  | Mark as done | GA4 Event              | Google Ads Conversion |
| ----------------- | ------------ | ---------------------- | --------------------- |
| Test Drive Booked | No           | `qualify_lead`         | `Test Drive`          |
| Offer Sent        | No           | `working_lead`         | `Offer Shared`        |
| Vehicle Sold      | Yes          | `close_convert_lead`   | `Vehicle Purchase`    |
| Lost Deal         | Yes          | `close_unconvert_lead` | `Lost Sale`           |

### Real Estate

| LeadTrackr Label  | Mark as done | GA4 Event              | Google Ads Conversion |
| ----------------- | ------------ | ---------------------- | --------------------- |
| Viewing Scheduled | No           | `qualify_lead`         | `Property Viewing`    |
| Offer Placed      | No           | `working_lead`         | `Offer Submitted`     |
| Contract Signed   | Yes          | `close_convert_lead`   | `Contract Signed`     |
| Deal Lost         | Yes          | `close_unconvert_lead` | `Not Sold`            |

## Summary

* Create labels based on your internal sales process
* Map each label to **one unique GA4 event** and/or **one unique Google Ads conversion**
* Stick to standard GA4 events where possible (`qualify_lead`, `close_convert_lead`, etc.)
* Use conversion categories in Google Ads to improve optimization
* Enable *Mark as done* only on the **final step** in your process