> ## Documentation Index
> Fetch the complete documentation index at: https://leadtrackr.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Up Conversion Labels

> Conversion labels allow you to connect lead statuses in LeadTrackr to actual conversion events in your ad platforms or analytics tools.

<Note>
  **Before You Begin** — Make sure you've already set up your integrations with the platforms where you want to send offline conversions:

  * [Set Up the GA4 Integration](/docs/integrations/ga4)
  * [Setting Up Google Ads Conversions](/docs/integrations/google-ads)
  * [How to Set Up the Meta (Facebook) Integration](/docs/integrations/meta)
</Note>

## Step 1: Go to the Conversion Labels Tab

1. Open your project in LeadTrackr
2. Go to **Project Settings**
3. Go to the **Conversion Labels** tab in the menu

## Step 2: Create a New Conversion Label

Click **Create Label** and fill in the following:

* **Label name** — choose a clear name like "Qualified Lead", "Appointment", or "New Client"

* **Mark as Done**:
  * If enabled: lead goes to the *Rated* tab after processing
  * If disabled: lead can be qualified again later (e.g. for multi-step conversions)

* **Ad platform conversion** — link this label to the matching event in:
  * Google Ads (Create an Offline Conversion Action)
  * Meta Ads (using Event Name)
  * Google Analytics 4 (using GA4 event name)

<Frame>
  <img src="https://mintcdn.com/leadtrackr/4UmaXrfA8s-kcqcW/images/conversion-labels/conversion-labels-1.png?fit=max&auto=format&n=4UmaXrfA8s-kcqcW&q=85&s=8046939129ccc4734d2036a7cbf33d81" alt="Create conversion label" width="996" height="1703" data-path="images/conversion-labels/conversion-labels-1.png" />
</Frame>

<Tip>
  To get the most out of your setup, we recommend reading [Structure Your Conversion Labels for Better Ad Performance](/docs/conversion-labels/structure-conversion-labels) first.
</Tip>

## You're Ready to Track Real Conversions

Once your labels are set up and linked to the right integrations, you can start:

* Rating leads using these labels
* The real offline conversions will be sent back to your ad platforms
* And you can start optimizing campaigns based on **actual lead quality**